“L’Etoile” - The company is one of the large retail chains in the perfumery and cosmetics market. it is comfortable, fashionable and beautiful. This is the place where you should be!

The loyalty program for regular customers of the L’Etoile chain continues to actively develop and delight the owners bonus cards. Your fashionable and beautiful purchases will become even more enjoyable.

L'Etoile is a visionary concept perfume and cosmetics retail store founded in 1997. The L’Etoile store is open to everyone who dreams of purchasing high-quality products from the global and domestic beauty industry in a luxurious atmosphere. L'Etoile's mission is to create a new lifestyle for its clients, participating in the formation of their social status and lifestyle. Every day, more than 900 L’Etoile stores in Russia and Ukraine open their doors, in synergy with the modern Internet department store www.letu.ru, opened in 2007.

"L'Etoile" Online store offers products from more than 150 brands of the global beauty products industry in perfumery, decorative cosmetics, skin and hair care products, personal hygiene and children's products, along with its own brand "L'Etoile Selection". Only here, in an atmosphere of absolute luxury and comfort, you can touch the iconic creations of world brands: CHANEL, DIOR, NARS, BURBERRY, DOLCE&GABBANA, CLARINS, SHISEIDO, DSQUARED, PRADA, VALENTINO, VERSACE, LANVIN, LOREAL PARIS and many others.

The most famous

Beautiful design, impeccable recognizable style, competence and politeness of sales consultants and, of course, a wide range of products and a flexible system of discounts, uniform for the entire network, made it popular among numerous clients.

On my birthday, I received an SMS from Letual notifying me of current discounts of up to 35% on my birthday and for a month after it. For me, this message was relevant, since the perfume I was using, as well as mascara, was running out.

That was yesterday, and today I went shopping. A nice girl sales assistant helped me with the choice of perfumes, since I wanted to buy ones that I had not used before.

She picked out mascara for me. I also had a desire to buy powder and some skincare products.

In total, the cost of my purchase minus the discount was 9397 rubles. I was asked for my passport to confirm my birthday and identity. The information was recorded in a special notebook.

After I paid for the goods, the seller asked me to wait. When she returned some time later, she gave me a clutch as a birthday present. I was surprised because I had never been given birthday gifts before. We need discounts, and even gifts, this is how to attract buyers. Commendable!

But my joy quickly passed. At home I looked at the receipt - the discount was 25%, as at other times. I have diamond card, so this is the size of the discount.

I went to the Letual website and read that the “Birthday Boys” promotion provides a 35% discount on the birthday of diamond card holders.

It turns out that instead of an additional discount, they gave me a clutch. But I don’t urgently need it, and besides, no one explained to me that they would give it instead of reducing the price.

Please check your receipt without leaving the cash register in the Letual chain of stores during the period of such promotions, do not take my example of looking at it only at home.

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MY BIRTHDAY GIFTS/ Soufeel, Jeffrey Star, Kiko, Letual

For Letual card holders, how much of a discount is provided on it depends on a number of factors, but the offers of this cosmetics and perfume chain are always distinguished by their unconditional attractiveness due to the harmony of prices, quality and range of goods.

In the L’Etoile discount system, each new purchase sums up with the previous one, thus opening up more and more exclusive opportunities for the cardholder, nice bonuses and surprises.

You can receive a customer card immediately after making a purchase, the value of which on the receipt exceeds a certain amount, and it does not matter whether the receipt contains one product item or several, it does not matter whether the purchase is made in a retail store or in its online version.

In the first case, the card can be picked up directly at the checkout; in the second, it will be delivered along with the order. In addition, you will need to fill out a cardholder form. You can make purchases with the stated discount level in all Letual stores, not excluding the online department store.

There are only 4 cards:

• Ruby;
• Amethyst;
• Sapphire;
• Diamond.

Letual card: how much discount depends on the type of card.

These Letual cards are the highest level, and the percentage discount provided on them is not affected in the future; the level of 25% remains unchanged, but is regularly supplemented with pleasant privileges.

Ruby Card Letual

Ruby card is the first step in the Letual cumulative discount system and allows you to receive a 10% discount. To receive a card, you must make a one-time purchase of at least 399 rubles.

Amethyst card

Exchange of an entry-level card for an Amethyst card with a 20% discount level becomes available automatically when the total amount of purchases exceeds RUB 1,500.

Sapphire card

Purchases in Letual stores for a total amount of over 3,000 rubles. automatically give the opportunity to pick up Sapphire card with a 15% discount level.

Diamond or gold Letual card

The maximum discount level is 25% available to Diamond Card holders, also called Gold. You can purchase it immediately after the total amount of purchases crosses the line of 25,000 rubles.

To receive a Letual ruby ​​card, you must make a one-time purchase of at least 399 rubles. What percentage discount is it? 10%.

Besides, Diamond Card holders regularly receive special offers from Letual, including invitations to club parties and fashion presentations.

They can also periodically take advantage, at a good discount, and sometimes even free of charge, of the services of cosmetologists and makeup artists working on behalf of the Letual network and manufacturers of cosmetics and perfumes.

How points are accumulated

The amount of each purchase made with the presentation of the card is added to its accumulative balance within a period of 1 to 10 days, but the very first purchase for which the client actually receives the card is not credited to the account.

How to check your card balance

Knowing how much time is left until the next level is very important for the owner of the Letual card. What percentage discount is provided in this moment, you can always find out by requesting the card balance.

This can be done on the company’s website, when visiting a retail store, or by calling toll-free line customer support.

How to get a higher card

The best way to get a card with a higher status than the one you have is to make more purchases.

Also, for those who have just become clients of L’Etoile, the level of the card initially received depends on the total amount of purchases in one receipt, that is, if it is higher than 399 rubles, but less than 1,500 rubles, then the client will be issued a Ruby card.

If the purchase amount exceeds, for example, 3,000 rubles, you can immediately receive a Sapphire Card.

Promotion "Birthday Boys" - birthday bonus

Each owner of a Letual card can take advantage of a birthday gift, and the percentage of the one-time discount in honor of this event will be increased depending on the level of the card the client currently has.

Diamond card holders can make a purchase with a 35% discount, Amethyst, Sapphire or Ruby card - 25%. It's important to note that The privileges of the “Birthday Boys” promotion are not available in the online store.

Also, a one-time high discount percentage cannot be combined with other discounts and cannot be applied to products included in L’Etoile promotions, product items sold at a special price, products from the Fragrance Library and gift certificates.

To take advantage of the “Birthday Boys” promotion, first of all, you need to receive an SMS or e-mail message from the company with a congratulatory text.

Next, in the Letual store, after the selected goods are taken to the checkout, you need to notify the seller of your desire to use the birthday gift and present a passport, of course, confirming this opportunity.

In addition, you will need to demonstrate an SMS or printout of an email message containing a congratulation from the company and a client card, the level of which directly affects the content of the gift.

Are Letual Gift Certificates profitable or is it better to get a card?

Gift certificates, which can be turned into any Letual product, can be purchased at every store in the chain by selecting a certificate that the recipient can use in any Letual store without time restrictions.

Gift certificate denominations are 300, 500, 1,000, 1,500, 2,000, 3,000, 5,000 or 10,000 rubles.

If the amount of purchases exceeds the nominal value of the certificate, you will need to pay the difference in cash or by bank transfer. If the purchase amount is lower than the face value of the certificate, the remaining unused funds are canceled.

It is impossible to save money when purchasing a certificate - its cost is always full, but everything purchased with its cost can be purchased with discounts using the customer card presented with it.

Besides, in online store you can purchase an electronic gift certificate eCARDS denomination at your discretion, as long as it is in the range from 100 to 15,000 rubles, which will be instantly sent to the recipient by email.

Additionally you can write a message to the recipient with the certificate, and also choose the design of a digital gift by selecting an image in one of the thematic galleries (seasonal/birthday/for loved ones) or uploading it from your computer.

Diamond or Gold card It is possible to receive it immediately after the total amount of purchases crosses the line of 25,000 rubles.

You can also set the date and exact time (Moscow) of sending the certificate, thus conveniently delaying the presentation of the gift until the right moment.

But even for a frequent customer of the chain, a Gift Certificate can become a welcome present, because with it, if you add a discount on the card, a lot becomes available that deserves the closest attention of a connoisseur of good cosmetics and perfumes.

What products are not covered by card discounts?

When Letual runs promotions, discounts on the client card continue to apply to all products, with the exception of those that are currently included in the promotions. Only an exceptionally small list of goods not included in the promotions are not eligible for the discount.

Are card discounts valid during promotional periods?

The promotion period is not at all a reason to put off Letual cards.

Read the popular site article:

But how many percent of the discount is provided is not always important, since sometimes chain stores hold large-scale promotions in which discounts on a number of products cross the maximum level of 25% available to Gold Card holders.

How to use a card when purchasing in the Letual online store

To take into account the client's discount when choosing goods in the online store, you must first enter the card number in a special field when registering on the site, after which the amount payable in the cart will be recalculated taking into account the discount.

What to do if you lose your card

A lost card can be restored, for which it is enough to draw up an appropriate application and submit it to the L’Etoile store, including data similar to what was provided when receiving the card.

Exchange of discount cards from other cosmetic and perfume chains to Letual cards

The exact list of companies whose cards are accepted for exchange, as well as the timing of exchange promotions and other nuances, such as the ratio of the level of the card being exchanged and the new one from Letual, can be clarified either from consultants in stores or by calling the customer support phone number L 'Etoile.

Besides, on the status of the newly purchased Letual card, how many percent of the discount on it will immediately become available, this is affected by the level of the third-party network card.

Promotional codes and discounts of the official online store L’Etoile

Not only customer card holders, but also all buyers of the Letu online store regularly have the opportunity to participate in promotions and enjoy pleasant benefits from the discounts and promotional codes offered by the company.

In addition to the information published in the Letual online store, you can also find out about all such events on leaflets in retail stores, as well as through SMS and email newsletters, which you can subscribe to at any time, the main thing is to register on the Internet website Letual store.

Following the marketing policy adopted by many of the world's leading companies selling perfumes and cosmetics, Letual organizes promotions and discounts for major holidays (New Year, Valentine's Day and other dates), seasonal sales periods, new collections arriving in the chain's stores, and also finds time to please customers outside of these occasions.

Clients of some other networks that sell cosmetics and perfumes, for example, Rive Gauche and Ile De Beaute, can take advantage of the opportunity offered by Letual to exchange a third-party network card for a Letual client card.

Among other attractive promotions, new Letual clients can periodically take advantage of special offer about receiving a customer card, when one of the types of cards is issued immediately for a purchase in total less than what is usually required to receive it.

The benefit for the owner of the Letual card is obvious. How many percent of the discount is provided on it - this figure can ultimately reach a quarter of the original price of the product, and this is not counting other very advantageous offers, available to owners kart.

What is the percentage discount on Letual cards:

Letual Diamond Card: application of promotional codes:

The lowest Letual discount card - ruby. E is issued upon purchase for an amount of 399 rubles or more. It provides 10% discount.

If you shop at a Letual store for 3,000 rubles or more, you can get sapphire map. According to it, the discount will be already 15% .

For getting amethyst card you need to make a purchase in the amount of 15,000 rubles. Discount on this amethyst card - 20% .

And finally, the coolest card - diamond. The discount on it is 25% , and it will be issued to the buyer who has made a purchase for a total amount of 25,000 rubles.

Let me clarify that the purchase amount is cumulative, that is the required amount You can spend it not at once, but over several purchases.

Today, the Letual chain of stores operates a system of discounts on four types of cards.

Ruby card (red), issued for purchases over 399 rubles - 10% discount.

Sapphire card (blue), issued for purchases over 3,000 rubles - 15% discount

Amethyst card (lilac), issued for purchases over 15,000 rubles - 20% discount

Diamond card (gold), issued for purchases over 25,000 rubles - 25% discount

In the Letual chain of stores, you can get a cumulative discount card with your first purchase of 400 rubles or more, you just need to fill out a form. This card gives you a 10% discount on your purchase. When you accumulate purchases worth 3,000 rubles, you will be issued a sapphire card, and on it there will be a 15% discount, if the amount of purchases reaches 15,000 rubles, this is an amethyst card - 20% discount, with an amount of 25,000, a diamond card, a 25% discount.

I like the work of the Letual chain stores, the products are good. I recently used this store and purchased perfume there. They immediately gave me a Ruby discount card with a 10% discount. There is also a Sapphire card with a 15% discount for generations starting from RUB 3,000, an Amethyst card with a 20% discount starting at RUB 15,000, and a Diamond card with a 25% discount for accumulating up to RUB 25,000.

The LEtual company presents new Cumulative Discount Client Cards, which are available when filling out a client questionnaire and upon first purchase from 399 rubles. On Russian market The company occupies a leading position in its network of about 850 perfume and cosmetics stores, which feature more than 10 thousand items of products from the most famous brands of product manufacturers.

In order to get a discount card in Letual stores, you just need to buy 399 rubles. With this purchase you will be given Ruby discount card with 10% discount.



When purchasing over 3,000 rubles, you will receive Sapphire card with 15% discount.

FROM 15,000 rubles - Amethyst Card with 20% discount.

From 25,000 rubles - Diamond Card with 25% discount. Today it is maximum discount.

There are promotions that increase the discount percentage on all club cards.

Official information about club cards of Letual stores can be found here.

I received a discount card from the Letual store chain when I bought some cosmetics worth 500 rubles. I was given a card for 10%, in the future I need to present it with every purchase to accumulate the amount to receive a larger discount. Having accumulated an amount of 3,000 rubles from purchases on the card, you can exchange it for a sapphire discount card with a 15% discount, then having accumulated 15,000 rubles from purchases, you can exchange it for amethyst card with a 20% discount, the maximum discount on diamond cards is 25%.

But card discounts are not valid during promotions, which are held periodically and products can be purchased at a 40% discount.



Cosmetics and perfume stores LEtoile encourage people to buy only their products, so they release discount cards. They exist in 4 types:

to get an initial ten percent discount, you just need to buy 399 rubles worth of goods, - ruby map,

Having collected 3,000 rubles worth of products, it is replaced sapphire, here it’s already 15%,

amethyst the card is valid after collecting products for 15,000, here it’s already 20%,

diamond The card is valid after a set of goods worth 25 thousand, here the maximum discount reaches 25%.

LEtoile are interested in luring buyers from other cosmetics and perfume chains and exchange their discount cards for their own:

I buy almost all my cosmetics from the Letual network. Fortunately, in Moscow there are shops on every corner.

At first I had a 10% discount card. Of blue color.

And when the store opened in the Atrium Shopping Center on Kurskaya metro station, I stood in a huge line to get a card with 25%. They were distributed there that day.

Since then, it has become very profitable to buy cosmetics. It’s just a pity that there are no discounts higher than 25%. The card’s balance has already accumulated 65,000 rubles, but there are no bonuses. It’s good that sometimes they give out coupons for promotions - an additional 10% to the card.

Today there are 4 types of cards:

Ruby card 10%

Sapphire card 15%

Amethyst card 15%

Diamond card 25%

Cards can be changed from more high percentage, upon reaching a certain purchase amount!





In the Letual chain stores there are only 4 types of cards: ruby, sapphire, amethyst and diamond.

The card is issued upon the first purchase for an amount of 399 rubles or more. When you fill out the form you will receive a card ruby.

Ruby card - issued for purchases over 399 rubles, discount is 10%.

Sapphire customer card - issued upon purchase for a total amount of 3 thousand rubles, discount is 15%.

Amethyst card - issued upon purchase for a total amount of 15 thousand rubles, discount is 20%.

Diamond card - issued upon purchase for a total amount of 25 thousand rubles, the largest discount is 25%.

the accumulated amounts are transferred each time from one card to another.

New cards - new opportunities!



I really like the store, but they have run out of discounts here, and I would like more. Therefore, stores often have additional coupon discounts that can be combined with card discounts.

The Letual chain of stores offers customers high-quality cosmetics, accessories, and perfumes of famous brands. The catalogs present a wide range of products from domestic and imported manufacturers.

Consumers shop in boutiques mobile application on a smartphone via an Internet portal. Stores actively implement reward systems, promotions, and offer Gift certificates. Visitor service is provided at top level, consultants will describe in detail the composition and purpose of the products, and help you choose original gifts.

Test: Do you spend a lot of money on cosmetics?

When you receive your salary, the first thing you do is:

Where do you buy cosmetics:

What do you pay attention to when choosing products for your face and skin:

You are guided by the opinion that a quality product costs big money:

How often do you buy a product without finishing using the previous one:

Do you buy cosmetics in specialized stores:

You can purchase a lot of cosmetic products at one time:

How will you find out about the release of new products:

Birthday discount

Letual publishes special offers daily and rewards customers on holidays, but special priority is given to customers on birthdays. To become a participant in the “Birthday Boys” promotion, visit the nearest store of the chain, select the product you like. Before paying, notify the seller about the significant date and present your ID. You will be pleasantly surprised by the discount you receive and the attention from the store.

The purchase price will be reduced only if the following conditions are met:

• the buyer is a client of the network and has a loyalty card;
• a passport or any identity document has been presented;
• the visitor showed a congratulatory message from the store.

If one of the organizer’s requirements is not met, he has the right to refuse to provide the consumer with a discount. It is recommended to obtain preliminary consultation from the seller or through a hotline to avoid a conflict situation and additional costs.

The birthday discount from the Letual store depends on the loyalty card owned by the birthday person. The price is reduced once, the discount cannot be combined with other bonuses, and does not apply to promotional products, certain catalogs and lists. It is not possible to reduce the purchase price of a gift certificate.

The promotion period is thirty days after the name day. Additionally, the organizer sends SMS wishes and sends a congratulatory letter by email on the client’s birthday.

How much discount can a birthday person receive?

By analogy with precious stones, Letual perfume and cosmetic stores have issued discount cards of the same name: ruby, sapphire, amethyst, diamond. The buyer receives discount plastic after making a purchase in the amount of 399 rubles. or by taking part in the promotion. On subsequent visits, the client presents the card and enjoys a discount of 10 to 25%.

First three categories club cards provide for birthday people the opportunity to reduce the purchase price in the amount of 25% in honor of their birthday. The fourth card will give the buyer a bonus - 35% of the cost of the product.

The Letual store values ​​its customers, so it regularly invites them to take part in promotions and gives them gifts for the holidays. Sellers pay special attention to birthday people: in addition to congratulations, they receive the right to take advantage of a significant discount on branded goods. The promotion gives the buyer a good mood and increases the store’s rating. At Letual, the discount is provided exclusively on club card upon presentation of a passport.