Why clients choose us. Five reasons why you should start working with Freedom Finance

The best investment company in Russia 2019 ()

One of the 5 best brokers in Russia according to ""

The winner of the MFD competition "Algoritmus - 2015" in the nomination

Authors of programs of open free seminars, analytical materials in the media and opinion columns, tutorials and an information project about American options Aboutoptions.ru

Bank "Freedom Finance", which is part of the holding, received the award. P. Stolypin as

Freedom Finance Bank received a silver award for the Investor Awards 2017

Freedom24.ru IC Project Recognized

Five reasons why you should start working with Freedom Finance

For more than 10 years, Freedom Finance specialists have been investing in international financial markets. We offer you a service in the industry, which is our life's work, and which we know 100%. Perhaps, no one in Russia knows this market like we do. Discover new opportunities and invest in the shares of the best companies in the world with us!

1. Reliability

In the financial market, reliability is a key success factor. Where the questions concern money, this is the main thing. Freedom Finance is a serious partner, a licensed company with an authorized capital of more than 3 billion rubles, designed to ensure the reliability and safety of its clients' assets. Reliable platforms, communication, counterparties and internal control are our standard.

2. Investments in shares of the largest companies in the world

Don't be content with little, discover the whole world for yourself. Your possibilities are endless. Invest in global giants whose products you have known for a long time. Take a look at the technology industries that will make a breakthrough in the future. Are you a conservative? Accumulate gold assets and show interest in commodity funds!

3. Uniqueness

We produce trading ideas that work. We build simple and complex investment strategies that limit risk and allow you to earn even on a fall. We use all the investment opportunities for our clients and the most advanced tools: combinations of options, futures contracts, various funds and much more.

4. Support in Russian

Comprehensive support in Russian is important when working on international markets. For our clients and registered users: daily analytics, weekly investment ideas, global investment reviews and every day more than 40 news about the market, exchanges and companies. All this is in Russian - so that you can keep abreast of events and make the right investment decisions.

5. Practice trading

Our workshop programs are unique - the practice takes place during real trading with the opportunity to make real deals under the guidance of experienced traders. All classes are held at a convenient time - in the evenings, at 19:30 Moscow time.

Your selling chips may not work at all. Or bring a much smaller effect due to one moment. It is simply difficult for people to perceive information on your site. And no one even reads your arguments and calls to buy, call.

But what if the site is already like this?

In this video - tips for those who have a site with light letters on a dark background. If you also suspect that people do not read the text on your site, watch the video.

Ease of perception

Hello colleagues! My name is Yuri Salmanov, System Solutions. We continue a series of chips to increase sales from your site.

Today's chip will be especially relevant for those who have a site in dark colors or small letters are used on the pages of the site. In general, for those sites whose visitors experience certain problems with the perception of information. It is enough to remove a few basic elements that interfere with the perception of information on the site, and with this alone you will increase sales from the site.

Let me explain with examples what I'm talking about. Today we will talk about the convenience of perception.
Often I see sites with a dark background. Yes, it's beautiful, stylish - a dark background, some kind of dark picture and dark letters on it, or light letters on a dark background. Looking in terms of design can be quite beautiful, but in terms of perception of information, if you plan to increase sales using the site and attract customers, it is very inconvenient to read this text. That's why people don't read it. As a result, you either reduce the effectiveness of all your tricks and tricks, or completely nullify all the tricks and tricks for increasing sales that I talk about or that you can learn about somewhere else.

Here's an example of a reversed website using light lettering on a dark background. A person will not read such a text. Therefore, if you want to convey important information with this text that will really help your client contact you and make a choice in your favor, then use a different kind. No one will read such an array of text, and they will not perceive your selling chips and calls to action either. In order for information to be perceived easily, quickly, and accessible, it is necessary that there are dark, preferably black, letters on a light, preferably white background.

Here is an option, for example, when the picture is on a stylish design. Yes, everything is beautiful. Design comes first, but information goes past your potential client. As a result, you simply receive less profit.

Yes, often you just want to make it beautiful. Make a decision for yourself: either you sell using the site, or you just self-actualize and show everyone the picture that you like. As in the old joke: “Do you want checkers, or go?” Choose to go anyway. Choose sales.

The second moment is dark on dark, light on light. Again working with fonts.

Dark fonts on a dark background or light fonts, faded fonts - in general, everything that interferes with the perception of your information.

As well as here - some elements seem to be indented text. Yes, it can look stylish, it can look beautiful, it can be suitable for headings, but if you want to convey basic information, more detailed information to a person and visitors to your site, then convey it in a convenient form, easy to understand.

In the same way, everything can be fine, but a solid array of text is used. A solid array of text is also not read by anyone, even if you plan that it is all selling, interesting. Just lay out an array of text - again, bypassing sales, by increasing the efficiency of your site.

Look at this example. The design is stylish, beautiful and a person, having visited this page, can really linger on it, looking at the pictures. But what they wanted to say in this text passes completely by.

What to do?

For example, you already have a website, it is already dark and it is quite difficult to change it or completely redo it. Or if you are an employee, and the director is categorically against the changes.

You still need to increase your website sales. How can this be done?

Make a light background for the text that is intended to increase sales, which is commercial.

Here, for example, in this form:

Dark design in general, but it is under the important information that the background is white. The text can be higher, lower, on a dark background - one that is not intended for a person, but for search engines. For important information, a white substrate is placed and text is placed against its background.

Or in this form.

If your background is a complex design, one whole picture, you can again put a light background and the text on its background is translucent, pure white, but the information that is important for sales.

it is not lost, it remains in a conspicuous place. Make these bright tabs. Or like in this case

fits into the design, as if on a piece of paper, the main important information is dark letters on a light background.

How else can the situation be saved?

Enlarge important information. Larger font, shorter phrases.

As in this case, for example. Yes, again reversed, again white, light text color on a dark background, but the problem is solved by using short phrases, and not solid text and large. A short large phrase can still be read. You don't even read it, you just scan it with your eyes. Thus, the problem is solved.

If you have solid text, dilute it with pictures.

Solid text, picture on one side, picture on the other. Make tabs, split into lists. Distribute information so that it is easier to read.

You can simply make individual sentences as pictures. A separate block is a banner with a picture and a sentence on it, calling to go to some next stage, calling to perform some action that is necessary for you.

Or you draw attention to this text with pictures. Therefore, even if the text is light on a dark background, but it is short and you draw attention to it with a picture, this is how you can solve the problem if your design is still dark.

Use these chips. The information that you want to convey to a person, it should be short, it should be understandable, it should be easily perceived. This small element alone can significantly increase your website sales. Just implement the simplest and shortest recommendations that I have just given you.
If you were interested, subscribe to my channel, like it, go to the site site and subscribe to the newsletter to learn much more about more powerful, interesting features. Good luck with your business!

Use it and earn more money! Good luck with your business!

Why the client will work with your company? Will order from you? Will he pay you? If you are not a monopolist, the answers to these questions are the most important answers for your business. And it is these answers that determine the competitiveness of your business.– the ability of a business to attract and retain a customer. The same questions can be asked about your product or service: why does a client choose your product from a variety of options, buy, order your service?

Worst Answer and Alternatives

In fact, there are only two answers: because yours is cheaper or because yours is better. The first answer is that you are hurting yourself. While this is the most common answer (or attempted answer), it is the worst answer for your business. Since business is done for profit, and profit is the difference between price and cost, selling at less than what was possible reduces profit. Is it possible to create and develop a successful business with the help of this answer, to reach certain heights? Yes, sure! A good example of this is Walmart. But, Walmart is alone, and those who tried to follow in its footsteps are tens or hundreds of thousands ... Therefore, let's take a closer look at the second answer: "because your company or your product / service is better." A natural clarifying question arises: what exactly is better? Is it really better? Or just different? Is it really so much better that the client is willing to pay extra for it? If this response option is selected, it is the level of response that determines the ability of the business to attract more customers. In this article I will try to structure the answer to the question “what exactly can be better?”, and provide tools so that you can analyze your company’s business and take several serious steps to ensure and develop the competitiveness of your business and product or service.

In fact, there are at least TWELVE answers. But in order to understand them, let's get into the head of the client making the decision. Regardless of whether the client is an individual or a legal entity, the decision is made by a specific person. This person has “scales” in his head, with the help of which he makes a decision. On one side of the scale is the Price, that is, what the client pays, or what he spends, what he loses, what he gives, what he goes to in order to cooperate with your company, purchase / consume / use your product. We are talking about the cost of acquisition and the price of ownership or use / consumption. Moreover, this price does not always consist in the amount of money. Moreover, the client always has to pay for the acquisition and use not only with money. Price-money, that is, what is written on the price tag or in the price list or in the commercial offer - this is only the surface part of the "price iceberg".

In addition to the amount that the client pays you, he may be required to pay additional costs for delivery, storage, consumables, electricity, installation, training, etc., depending on the product or service in question. For example, if it is a mobile phone - the cost of maintenance, voice and digital traffic, if a car - the cost of registration and insurance, gasoline, maintenance and repairs, tires, parking, fines. If this is a corporate training or seminar - the cost of the venue and conference services, travel and accommodation (sometimes), wages to participants for the time of the event. If a loan - the cost of paperwork and insurance. If the equipment - the cost of delivery, installation, staff training, maintenance, warranty and post-warranty repairs, consumables, electricity. If furniture - the cost of delivery and assembly (if this is not included in the price). And so on… It is important to know the level and items of additional costs for the client in the case of buying and using your product, as well as when buying and using competitive products.

But the client still spends not only money. He also wastes his time. For example, to get to your store or company. Or to call your company. To chat with you. Get the necessary information about the company and product / service. Coordinate your application. Coordinate the contract with the management and relevant services. Fill out forms. Choose. Prepare documents. Pick up the goods. Get your service. Deliver and install. Learn how to use this product, get used to it (that is, reach the level of familiar comfortable use). Train your salespeople who will sell it. And so on... For this (and all other) components of the price, it is also necessary to know the level of costs for the client when buying and using your product / service and when buying competitive or even substitute goods and services.

In addition to time, the customer must spend some effort to acquire and use or consume your product / service. Efforts are of three types: physical (call, drive, stand in line, convey, collect ...), intellectual (understand our offer, calculate the economic effect, choose from alternatives, draw up documents, learn ...), emotional (spend "nerves" on communicating with a salesperson, make a decision, convince management, colleagues, who will use, spouse, learn and get used to, refuse the current or another supplier, obtain warranty service and repair, replacement if necessary ...).

Also, in order to purchase and use a product or service, the client often takes some risks. For example, functional risks - will the client really get what you promised in the end, will the product work, will the service meet expectations? Physical or health risks - I will get poisoned / not poisoned, useful / harmful, will there be an injury? Legal risks - will everything be in order with the documents, will there be claims from the inspection bodies, management, the end client? Financial or economic risks - will I lose my money, will it be profitable, will I earn what I expect? Social or reputational risks - what will others, senior management, colleagues, clients, the press, the public say? Emotional risks - will you like it or not?

And one more component of the price must be taken into account - the opportunity cost. Cost, the value of the alternative that the client refuses by choosing our option. Perhaps, in order to cooperate with you, the client needs to give up the positive emotions of cooperation with another client, or the kickback received there, or the exclusive terms of cooperation ... If he spends this amount of money on your product or service, he will not be able to spend this amount on something something else that he wants to buy. That is, in order to spend on you, he must give up something (other). If he spends his time on your service, or meeting with you, he will not be able to do something else at that time. If it places your product on the shelf, it will not be able to place another product on this shelf. And so on, with limited resources of time, money or space, spending these resources on you, he refuses alternative options for spending these resources ... But, since this parameter does not depend on us, but on the client, his context, we do not consider it now we will. Let's just remember that it is also present.

The listed non-monetary components of the price are very often more important and valuable for the client than money. Regardless of whether the client spends his own money or someone else's money, that is, faceless numbers.

Considering that the price consists of the components listed above, and the answer “the client will buy from me/this product because I/this product has a lower price” can also be decomposed into these components. If we say that a product is cheaper, it can be cheaper not only in terms of the monetary component of the price. It may be cheaper to purchase, may have lower associated costs and cost of ownership or operating costs, may be less time or effort to acquire and use, or may be less risky. Thus, you can already be better than your competitor, that is, more competitive in 5 vectors:

1. Cheaper in price (monetary part);

2. Cheaper in terms of associated / additional costs, costs of ownership and operation;

3. Require less time to acquire and use/consume;

4. Require less effort (physical and/or intellectual and/or emotional);

5. Assume lower risks (factor of certainty and factor of trust);

Ideally, the first vector should be combined with all the others, or at least some of them. That is, to be cheaper not only in terms of the monetary component of the price. At the same time, the smaller the share of the amount of money required for the purchase in the total amount of income or expenses of the buyer, the more important the 2-4 vectors of competitiveness are for him. If the amount of the purchase / transaction is less than 5% of the total income / expenses of the buyer, and in the case of working with a legal entity, 1%, choose vectors No. 2,3,4,5 from the listed competitiveness vectors.

Multipliers or factors that increase or decrease the effect of other vectors

Now let's look at the remaining vectors. They relate to interaction with the client, the "Company-Client" interface. First of all, you need to understand that no matter how hard we try to improve our product or service or our company to provide lower costs or more value than a competitor, until the client knows about it, he does not consider us as a supplier or partner option, and our product or service as one of the options to meet their needs and desires. Therefore, the next vector in which the company can be better than its competitor is activity. Activity in attracting potential customers (with the development of the information business in Russia, the term “leadgen” or “lead generation” is also gradually taking root), as well as in contacts with existing customers to maintain their activity, as well as activity in returning departed customers. In direct sales of various types, this vector is expressed in the number of outgoing contacts (letters, calls, meetings, visits) and in the active search for potential customers and obtaining contact information about them (filling the customer base). Also, this vector is expressed in the generation of traffic to the point of sale or to the site, the generation of incoming calls and requests, in the active and high-quality distribution of goods (the goods are in stock in front of the client). Other things being equal, a company that actively attracts and contacts with customers will receive more deals, that is, it will be more competitive. Moreover, this vector is multiplicative for all other vectors without exception. If the company is strong in it, it strengthens all other vectors or any of the other vectors. If the company is weak in this vector, competitiveness due to other vectors also decreases, since “water does not flow under a lying stone” ...

The last of the vectors of competitiveness ensures the dynamic competitiveness of the business. That is competitiveness in the long run. This is a rather complex vector. It includes both being proactive in maintaining the attention and interest of customers, and taking the right steps to maintain and develop trust, and focus on the target active customer, adaptability, flexibility, the ability to proactively dynamically improve, adapt vectors 2-11 to constantly changing and updating features and customer expectations. This is the vector of client-oriented development. It determines the ability of a business to build relationships with a client: to keep the activity of existing customers and raise them to the level of loyalty to the company and product. This vector also affects all other vectors (1-11), has a multiplier effect, but in the long term. If a business does not evolve, it will lose out to more flexible or younger businesses in the competition.

Thus, we have identified 3 more vectors in which a business or product / service can be better than competitors:

10. Activity in attracting potential customers (as well as in contacts with existing customers to maintain their activity, and in returning the departed);

11. Interface "Company-Client", the ability or ability to convey to the client the values and price advantages from the underwater part of the price iceberg;

12. The vector of dynamic competitiveness or customer-oriented evolutionary development;

Analyze your business against the 12 competitiveness vectors listed. Find benchmarks (examples, samples) for development for each of the vectors. Use the table below to compare your company's business with your three main competitors. Determine the vectors of your company's competitive advantages, and the vectors of competitors' advantages. Choose the vectors in which you will develop (I will try to write about approaches to choosing a vector and possible competitive strategies in my next article). Ensure the clarity of your positioning on each of the vectors, and the desired level of development (the strength of competitiveness). The listed 12 vectors determine the competitiveness of any business, but can also be used for non-profit structures if they compete with each other. The same vectors can also be used to increase the competitiveness of a city, region or country (in attracting and retaining investments, businesses, tourists, migrants). These same vectors can be used in your career advancement, and even in your personal life. Wherever there is competition and where you want to be competitive... And may the strongest win! :)

Table for analyzing the level of business competitiveness in 12 vectors.

Instructions for use: rate your business and the businesses of the 3 main competitors for each of the vectors on a 5-point scale. Where 1 - "Complete absence", 2 - "Entry level, weaker than others", 3 - "At the level of the main competitors", 4 - "Good level, better than the main competitors", 5 - "Excellent level, significantly better all competitors." Instead of a business, you can also compare a single product or service.

Competitiveness Vector	Your company	Competitor 1	Competitor 2	Competitor 3
Cheaper in price (monetary part);
Cheaper in terms of associated/additional costs, owning and operating costs;
Requires less time to acquire and use/consume;
Requires less effort (physical and/or intellectual and/or emotional);
Assumes lower risks (certainty factor and trust factor);
It is a sign of status, raises or emphasizes prestige, provides respect, recognition;
Gives a benefit, an opportunity to earn and / or save;
Provides in something (life / work / business of the client) greater stability, reliability, security, guarantees, peace of mind, confidence;
Provides something more comfort, convenience, ease, simplicity, reduce the level of required efforts of all kinds, provide positive emotions, including from communication / relationships;
Activity in attracting potential customers (as well as in contacts with existing customers to keep them active, and in returning those who have left);
Interface "Company-Client", the ability or ability to convey to the client the values and price advantages from the underwater part of the price iceberg;
The vector of dynamic competitiveness or customer-oriented evolutionary development;
Sum over vectors

Nowadays, many agencies write about their strengths and indicate the reasons why they should be your choice. This is great, because the client can now compare professionals on several points without much effort. And put a plus on the agency whose principles of work are closer to him. This new trend has captured us today. I would like to tell you why our clients choose us.

1) VIP AGENCY - (V)B ash (I)And individual (P)P holiday. When we just came up with our name, we already had a concept of work - an individual approach to each client. We do not copy our own or other people's work. INDIVIDUALITY is our principle.

2) We are constantly developing, learn, follow the fashion trends in our field. We visit wedding exhibitions and participate in them. The result of this isalways fresh ideas, new services, high quality of work.

3) We are the organizers of large wedding projects in the southern suburbs. Among them: the city wedding exhibition "SMART WEDDING" and the school of wedding skills for newlyweds "wedding school", seminars for brides, "BRIDE SHOW" by Anna Kostina. We do it for you for free and with great success, which means you can trust us.

4) We value our reputation and love our work. We always work from the heart. We constantly run various PROMOTIONS for our beloved customers.

5) We are able to offer the most original solutions for weddings and holidays. Creative approach and work experience allow us to meet the needs of any client.

6) We don't just LOVE WEDDINGS, we live them it is for this reason that our holidays are so bright, sincere, creative and original.

In conclusion, I would like to note that our agency has developed its own style of work, developed a bonus system for its clients, we have a close-knit team that is tuned only to the best results. We train our employees making them professionals in their field. We are waiting for you in our office, we are always glad to a new pleasant meeting.