The bonus program of the Perekrestok club allows you to use the available functions using an online tool - your personal account. Using an account will require prior registration and activation of the card on the official web portal.

Login to your personal account “My Crossroads”

By card number

1. Each plastic card is assigned a unique number, which is stamped on the front side. To log into the account, the consumer should indicate these numbers in the form that opens on the page https://my.perekrestok.ru/login.
2. Receive an SMS with a code from the system and enter it in the designated field to confirm the operation.
3. Important! According to reviews from club members, the dynamic code arrives with a delay of up to 20 minutes.

By phone number

1. If the card number option does not work, use an alternative algorithm. It consists of indicating the telephone number registered at the time of registration.
2. The system will send a text message with a code to your mobile phone. After entering it, you will find yourself in your personal account.

Personal account functionality

Profile. This section contains the basic information entered at the account registration stage. If necessary, you can make changes to the source data.

Operations history. Data on transactions with accrued points is recorded here. In other words, the category indicates how many bonuses were earned and written off against purchases. Bonuses are converted into real funds automatically. In addition to the indicated information, the date of purchase and the location of the supermarket are viewed.

Options. One of the main functions is to view the expiration date of points. This way, the buyer will be able to use them up within the allotted period or take advantage of the offered discounts in full. It is worth considering that accumulated points are available to the cardholder for 12 months.

Supermarkets. Clicking on the item above opens a list of nearby stores with addresses and a detailed map.

Sponsored Products. This section includes information about products offered by TCX partners. Thanks to special agreements, customers have the opportunity to spend points in adjacent networks. For example, buy food at food outlets: Burger KING or KFC.

For Perekrestok card users, there are two versions of their personal account: web and mobile.

Personal account of the Crossroads club for PC

The entrance to the new version of the buyer’s personal account for PC is located at: my.perekrestok.ru/new/.

You can log in using your card number or phone number linked to the card and password. Detailed instructions for registering in the Perekrestok club at www.perekrestok.ru/club are in the article: .

General description of the sections of the Perekrestok personal account

In the upper left corner there is an information panel with user and card data:

• Last name and first name of the card holder;
• Perekrestok loyalty card number;
• Number of points accumulated;
• The number of rubles available for spending (based on the conversion rate of 10 points = 1 ruble);
• Number of collected stickers;
• The number of points from the total amount that will expire first, the date of their expiration.

Under the information panel there is a subsection “Favorite Products”. When you press the pencil button, you can select a category for accumulating points with increased coefficients (5 points for every 10 rubles spent in the selected category). Category changes are possible once a month.

Below is a list of sections:

• Home;
• Operations history;
• Stock;
• Supermarkets;
• Charity;
• Gift certificates;
• Questions and answers;
• Profile settings.

Some of the sections are duplicated horizontally for the convenience of users. There we can see the menu items:

• About the club;
• Stock;
• Supermarkets;
• Charity;
• Gift certificates;
• Questions and answers.

At the very bottom are:

• links to mobile applications for Android and iOS platforms,
• hotline phone number,
• address of the official website of the Perekrestok store,
• links to social accounts Networks and YouTube.

home

The “Home” section returns us to the main page of your personal account from any other section.

Operations history

The "Operation History" section allows us to view:

1. a list of transactions performed using the loyalty card for the selected period;
2. points received/spent on them;
3. details of each receipt with a list of purchased goods, date and time of the transaction, and the address of the supermarket.

Stock

The “Promotions” section displays current promotions on goods in supermarkets in the buyer’s region.

You can also choose to view promotional items in certain categories.

Supermarkets

“Supermarkets” - a section for searching for the nearest Perekrestok store, taking into account geolocation. You can also set the address to search manually. A filter is available for stores open at the time of search.

Charity

The “Charity” section contains information about the Life Line Foundation, with which Perekrestok JSC cooperates.

On the page you can view:

• a list of children who have already been helped and who are currently being helped;
• the necessary amount to help each child and the percentage of this amount that has already been collected.

If you make a donation to the Life Line charity foundation, Perekrestok will double the amount and transfer it to the foundation’s account.

Gift certificates

On the “Gift Certificates” page you can buy an online certificate in denominations from 200 to 3,000 rubles. The option of choosing a design from the available ones or creating a personal version, as well as printing the text of the congratulations, is provided. The paid certificate is sent by email to the person you are going to congratulate or to yourself. There is a sending function in real time or with delayed execution.

Questions and answers

The “Questions and Answers” ​​section is common for the PC version of your personal account and the mobile application. It contains answers to frequently asked questions about your personal account.

Profile Settings

In the “Profile Settings” section, the full name, date of birth of the loyalty card holder, and his mobile phone number are indicated. These details can be changed by calling the hotline.

On the page you can change your e-mail, password, and types of notifications received:

• Push;
• Email.

About the club

The “About the Club” page describes in detail how the card works, lists partners, and types of existing loyalty cards.

Personal account of the Perekrestok club in the mobile application

You can download the Crossroads app using the following links for iOS:

for Android:

Links to the mobile application are also available at the bottom of the personal account page for PC.

Main menu

In the upper left corner there is an icon for accessing the application menu. When you click on it, a menu with buttons opens:

• My profile;
• Payment cards;
• Shopping lists;
• Stock;
• Coupons;
• The shops;
• Club partners;
• Sommelier;
• Write to us;
• Questions and answers;
• About the application.

At the very top of the screen, in the middle, is the name of the current (active) application section.

My profile

The main screen of the application (Profile) is represented by the following elements:

Payment cards

This screen allows you to purchase one of the cards.

Shopping lists

“Shopping Lists” allows you to create one or more lists of products that you are going to buy.

By clicking on the magnifying glass icon, you enter the full name of the product or several letters from the keyboard. If the combination of symbols you have chosen contains one or more promotional products, you can add them indicating the promotional and regular prices. If a similar product is not included in the promotion, then only the name is added.

Having selected a product that has already been added to the list, swiping from right to left brings up the product removal icon.

Clicking on a product from the list will cross it out.

By clicking on the icon of crossed rectangle shapes in the upper right corner, it is possible to:

• moving between multiple lists,
• creating a new list,
• deleting an existing one,
• sending a list to another person in the application or instant messengers.

Stock

This screen presents a list of promotional products. With the ability to sort by price, filter by product type, and select recommended or not previously presented products.

Coupons

Here you can purchase coupons with great offers from the store or its partners. The selected coupons are added to the favorites list by clicking on the heart icon, then they need to be activated. After this, a QR code will appear, which must be shown to the cashier to use the coupon.

Coupons are given for free, for points or for virtual stickers that you collect in the application.

The shops

On this screen, the user can find the most convenient store to visit in two different ways:

• On the map;
• A list (exact store addresses, sorted by distance from the user’s current location).

Club partners

This screen presents a list of organizations whose services for the cardholder bring additional bonus points, as well as where you can pay with card points.

Sommelier

An original section that allows you to view thematic selections of wines and view available wines at different prices.

The “Fine search” option will help you choose wine in accordance with your chosen filter settings. The country or specific region of origin of the wine, grape variety, color, amount of sugar, type of wine, and price are taken into account.

For each of the wines presented, the serving temperature and recommended dishes for the wine are indicated.

Write to us

Here the user can leave feedback about the store, promotions and prices, as well as send their own suggestions for improving the quality of service or gratitude.

Questions and answers

This menu item contains a list of the most frequently asked questions and answers to them.

About the application

This contains background and legal information regarding the application.

Settings

On the settings screen, in various sections, you can change:

• Personal data - address changes are allowed;
• Using cards - select your preferred card provider;
• Security - change the password for your personal account, auto-save password;
• Notifications—choose how you want to receive notifications

There is also an option to log out of your account.

Overview video instructions on the functions of the club’s personal account

Previously, you successfully activated your club card, now you need to read the instructions for use personal account Perekrestok Club. The personal account itself looks like this. If you have not yet registered a card, please read our instructions.

Crossroads – personal account designed for regular customers who are participants in the bonus program of the supermarket chain. Thanks to the profile, the cardholder will be able to check the balance and receive personal offers on promotions and sales.

Registration of a personal account

Activate card necessary as follows.

Step 1.

Follow the link https://my.perekrestok.ru/registration. On the page you should indicate the card number and click “Activate card”. Perekrestok cooperates with banks and has a common product with them - a bank card. In this case, you must enter the number indicated in the lower left corner of the card in the field.

Step 2.

If the number is entered correctly, a form will appear to fill out, where you will need to indicate your personal data. These include: last name, first name, telephone number. Indicating your date of birth will be required to accrue increased bonuses during the holiday period. After double-checking the data, click “Submit”.

Step 3.

An SMS with a code will be sent to your phone number. You need to enter it in the empty field and check the box below indicating your agreement with the rules and agreement of the club.

At the last stage of activation, you will need to come up with a password that you must remember. This will be the key to log into your profile.

Two ways to log into your Perekrestok Personal Account

After registration Crossroads maps the user will be able to use personal account.

Login to the Club's personal account

There are two ways to login.

Crossroads personal account login by card number

• on the main page in the upper right corner find the “Personal Account” button;
• select the “By map” tab;
• enter the number;
• specify a password;
• confirm entry by sending the code sent by SMS;
• click continue.

This method is convenient if the card is at hand. However, rewriting numbers is tiring.

Crossroads personal account login by phone number

• select the appropriate tab in the login menu;
• indicate a valid mobile phone number;
• Receive an SMS and enter it in the empty field.

After confirmation it opens personal account My crossroads. The menu contains the participant’s profile, transaction history, accumulated points, personal stock and suggestions.

Personal account features

Perekrestok has a savings system. The buyer receives bonuses from each purchase to his account. The accumulated amount can be spent in any of the stores in the network. On the my perekrestok ru website, your personal account is registered by card number.

The created profile will allow you to:

• register the card yourself;
• participate in promotions and offers selected specifically for each user;
• make changes without contacting store employees;
• control expenses;
• spend points on offers from partners of the Perekrestok retail chain.

Login to your personal account Perekrestok is user identification by card number. Therefore, it will not be possible to create an account without a plastic product.

Profile

On your profile page you can:

1. Find out the number of points you have accumulated
2. Change the list of favorite products; we have written a detailed article about this.
3. And most importantly, block the card if it is lost or no longer needed.

Operations history

On the transaction history page, you can see your points, when and for what purchases they were awarded to you.

Promotions and offers

Current promotions and offers from the Perekrestok store will appear here.

The shops

The official website allows you to use a card to find the location of the nearest supermarkets. By clicking on the icon, the user can view the exact address and operating hours.

Privilege

A club member has the opportunity not only to accumulate points and spend them in supermarkets of the retail chain. Having a Perekrestok card, users can receive discounts from the company's Partners, stickers, and discount coupons.

Exchange points

One accumulated bonus is equal to 10 kopecks. A buyer registered in his personal account at Perekrestok can buy goods with them in supermarkets of the distribution network, or from Partners, paying 100% of the value of the check or only part of the amount. This category does not include tobacco and alcohol products. When purchasing alcoholic beverages, you can write off only part of the cost - the markup that the store has set.

Please note that the operation is irreversible and is performed only if there are enough points in your account for the exchange.

Life Line Foundation

On this tab you can donate to the Life Line charity foundation. Perekrestok will double this amount and transfer it to the fund’s account!

Responsible for protecting company assets and preventing fraud

About first impressions

When I joined the company, everyone, starting with my manager, surrounded me with attention and care. Then I understood why the manager is called a “boss” - he really takes patronage over the new employee, takes him to meet his colleagues, and talks about everything. It is very important to immediately immerse yourself in the company’s atmosphere and start working from the first day. I also really liked the adaptation program from our HR department, especially the information security course. It is made in a quest format and allows you to quickly remember all the information.

About the scale of the company

I have always been amazed by the scale of X5 Retail Group. This is a real corporation. There are many different divisions, many formats. This is a huge team managed by real professionals. Creating one team out of thousands of people that would understand the strategy and move towards a common goal is very difficult. At the same time, despite the size of the business, management and employees are constantly looking for some new approaches to work, trying to create the most optimal conditions, and build effective processes. The business is constantly improving.

About development

What motivates me most is drive! The company has a lot of different directions, you can constantly learn something new. I consider myself a professional, I have some experience, but here I never stop learning. I like it. New knowledge allows you to find a more correct solution to a particular problem. I also see that X5 Retail Group welcomes creativity, initiative, and the desire to bring something new. If your proposal helps the company achieve results, then you will definitely be given the opportunity to implement it. You just need to formulate your idea and prove its effectiveness.

Responsible for ensuring that the business develops efficiently and in the right direction

About choosing a company

I joined X5 Retail Group a long time ago: this year I’ve been working here for 9 years. I came from the no less famous company Auchan - this is the first Western retailer to enter the Russian market. But I was always interested in trying myself in a Russian company. I was confident that my knowledge and skills in Western business would help the development of Russian retail. My expectations were completely met! Today, I am very motivated by the goal that faces all employees of X5 Retail Group: I want to work in the most successful company that exists in Russian retail.

About the changes

Over the years, the company has changed a lot. X5 Retail Group abandoned strict centralization and began to involve employees at different levels much more in decision-making. In my opinion, this is very important, this is a completely different level of work. You understand what your personal contribution is and how it affects the overall result of the business. The office itself has changed a lot - it has become more comfortable, more cheerful, and has added bright colors. The company does a lot for people - for their professional and personal development, for their comfort.

About flexibility

A person who wants to build a career at X5 must be ready to make decisions in conditions of uncertainty. I don't mean that we are in chaos - of course not. There are certain procedures and techniques that we follow. But the company is developing dynamically, which means that all changes occur quickly here: business processes and structure can change rapidly. Therefore, in X5 there is no such thing that you once learned something and now you will always do it that way. Here you need to constantly keep up with the times, adapting to the needs of the company and new market realities.

Manages the automation of the Corporate Center

About motivation

I'm really interested in developing and developing the world around me. I saw X5 Retail Group ten years ago - and I see it now. These are two different companies. We have made significant progress, and we have even more ambitious goals ahead. We used to open 500 stores a year, and we thought that was a lot. This year we plan to open 2,000 stores. Previously, we worked in 1C, then we implemented SAP, and this was the largest implementation in Russia. We set up pricing and auto-order processes for our stores, we can easily calculate salaries for 120 thousand employees - 1C simply could not cope with this. In general, we, as an IT department, have something to be proud of.

About the team

Among my colleagues there are those who have been working in the company for 10 years or more. These are mega-carriers of knowledge, history, and culture. They saw all the changes, they know the architecture from the inside, they created with their own hands the solutions that X5 Retail Group still uses. They are incredibly interesting to communicate with, and I am still learning a lot from them. At the same time, new people from different companies with different experiences constantly come to us. Everyone brings something different, but overall we remain a team of like-minded people. Each of us tries to make the world a better place and cares about our cause. Sometimes we argue, but in the end we always agree, and that’s very nice.

About traditions

At the end of each year, on Fridays, all office employees go out to the stores to help the sellers. This is called "X5-nitsa" and usually takes place during the high New Year's season, from mid-November to the end of December. We, along with retail employees, put goods on shelves, check price tags, and help customers on the sales floor. This event allows me to see how the solutions we launch work in practice, teach people how to use them, and show how much faster and more convenient it is than the way they are used to working. As a result, we become closer to the people we work for.

Supervises all M&A transactions in the company

About dynamics

X5 Retail Group is growing by 20-30% per year, and this is reflected in all aspects of our lives. Today we adapt much faster and make decisions faster. We are so accustomed to this pace that we cannot imagine how it could be otherwise. People who are now joining the company are surprised by this dynamic. They understand that they need to change to adapt to our rhythm. But in general, retail is a business where you cannot afford inertia or excessive bureaucracy. We have a very strong competitive environment, and if we overlook something, they will definitely get ahead of us.

About the qualities that are important for working in a company

Focus on results is the main criterion when hiring a new employee at X5 Retail Group. We are not interested in why something didn’t work out. It is important for us that the task is completed within the set time frame. In addition, the company has such a concept as customer focus, and it applies not only to customers who come to our stores, but also to internal customers - we cannot let our colleagues down. So I would like to see in our team people who will come here not just to receive a salary for their work, but in order to achieve high results, as well as optimize and develop the business.

About professional growth

X5 Retail Group provides great opportunities for training. We are regularly sent lists of programs that employees can enroll in so that they can improve some weak areas. The range of these programs is quite wide, they cover all the most important issues and work with the most modern techniques. In addition, people in X5 Retail Group grow quite quickly, starting from starting positions, and often by the time they move to a management position they already have experience and expertise, but do not have the necessary managerial qualities, so the company pays a lot of attention to developing the skills that managers need .

Perekrestok is a chain of premium supermarkets where you can make purchases in retail stores and online. The company is the Russian market leader in this area: according to data from September 30, 2017, it includes almost 600 retail facilities operating in 120 cities of the Russian Federation. The area of ​​its supermarkets is 400-2000 m2, each of which offers everything from everyday goods to gourmet delicacies.

On the official website of Perekrestok, anyone can choose and order with prompt delivery the freshest bread and pastries of their own production, fruits and vegetables, alcoholic beverages, meat, poultry, fish and much more (there are about 15 thousand items in the assortment). The company provides discounts (in the form of cumulative points) to regular customers, to receive which you need to register and log in through your Perekrestok personal account. It takes a minimum of time.

Features of your personal account Perekrestok

For example, for an ordinary user, it greatly simplifies the process of making a purchase. First, there is no need to indicate your details and card number when ordering again. The second is storing goods in the cart for an indefinite period of time if they were not purchased immediately. To register your Perekrestok personal account, go to the tab of the same name, then “Online store” and indicate your full name, email, phone number and password in the form. Activation is carried out via a link (sent by e-mail).

But for holders of the Perekrestok card (purchased separately) of this supermarket chain, their personal account acts as an account for a participant in the loyalty program. Those. the client has the right to receive points for purchases and then pay with them for subsequent purchases. The main function of the personal account in this case is to inform the user about the status of the savings account and points for receiving points, as well as familiarization with the current offers of the savings program. The client can change personal information, order additional cards to the current (general) account and ask questions about the operation of the network in the “Help” section.

Perekrestok company contacts

Hotline phone number: 8-495-797-57-77 (online store), 8-800-200-95-55 (help desk)

Legal address of the Perekrestok company: Russia, 109029, Moscow, st. Srednyaya Kalitnikovskaya, house 28, building 4