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Attention! This business is ONLY suitable for entrepreneurs / investors with experience and free capital from 1.7 million rubles.

Reading time 3 minutes.

You will receive a yield of 31.7% per annum if you make a contribution of 1.69 million rubles. to the opening of the GARAGE men's salon. For you, this is 100% passive income, the responsibility for running the business lies with me.

The intended purpose of the funds is the opening of the GARAGE business class men's salon, men's manicure, pedicure, massage and haircuts.

Why is it convenient and profitable to invest in "Garage":

✅ minimum yield of 20% per annum (under the contract), estimated 31.7% per annum;

✅ return of the investment body is possible at any time starting from the 10th month;

✅ completely passive income, I am responsible for managing the business (I’ll tell you about myself a little lower);

✅ I myself invest 2.8 million rubles in the project because the analysis of the market and competitors exceeded the calculated data by more than 25%;

✅ the financial model includes a sufficient budget for marketing (there is detail) for the first 6 months, this reduces the risk of closing the salon.

Read more about the project and conditions below ⬇⬇⬇
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Who am I and why can I be trusted❓

My name is Vitaly Shinkov. I am 31 years old, 4.5 of which I have been in business. In 2015, he created from scratch the companies BK-Resource and SK Vertical (production of metal structures). The companies are profitable and still operating. In March 2018, he became a partner of the young network of manicure studios "Fruity Nails". In October 2018, he began cooperation with an international network of barbershops (192 salons in 13 countries of the world, included in the TOP-5 networks in Russia and the CIS). In 2019 he founded the GARAGE project. Key Skills: Marketing, Sales, Recruitment and Automation.

Experience in managing 2 beauty salons and a barbershop for 1.5 years. I myself hired 17 masters and set up traffic, as a result of which I received more than 2400 leads in 6 months.

My goal 🎯 : to create an international network of men's salons with the best customer service.
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🏛 I watched 14 locations live, chose a room on the Arbat and signed an agreement with the landlord (we are waiting for the current tenant's congress on August 25);
®️ paid for the creation of a logo and corporate identity in Artemy Lebedev's studio;
📈 launched a test RK on Instagram with a budget of 31,500 rubles. and received 120 leads;
🔛 agreed on advertising with 5 businesses with an adjacent audience (expensive clothes, watch sales, salons for adults, car dealer, business class taxi service);
📑 received quotations and invoices from 8 marketing partners;
🧔🏻 signed up 5 of my friends for manicure/pedicure with competitors and received data on the average bill, duration of procedures and quality of customer service;
🎛 conducted a linguistic analysis of reviews of men's manicure over the past 2 years and identified arguments for and against;
📊 calculated the financial model and the cost of launch costs.

Every day I work on the project and invest in it.

To get access to the calculation of the investor's profitability, financial models and other business documents - ☎️ call or write ✏️ on Whats app!

Good afternoon, dear readers of the financial magazine "site"! In continuation of the topic of investing, we will consider the issues of finding investments for a business, namely where and how to find an investor to open a business from scratch, what to do so that he agrees to finance a business project, and so on.

In this article, we will cover:

• Why investors are needed and how to attract them correctly to start a business;
• What steps should be taken to find an investor from scratch;
• What rules should be observed in the process of searching for an investor;
• Who can you turn to for help in finding investors?

You will also find answers to frequently asked questions at the end of the post.

The article will be useful to absolutely everyone: as a business start-up, and those who already have some experience in business development. Also, the article will appeal to those who are interested in the theory of finance and investment.

To find useful information about attracting investors, read our article to the end.

Where and how to find an investor to open a business, what to look for when looking for investors for a small business from scratch - you will learn about all this and more later in the article

Regardless of the type of activity, a business needs cash. If you do not raise capital, even the best project develop will not . This threatens that the business will die at the planning stage.

It should be understood that for the successful development of entrepreneurship, it is important not to miss the moment. Therefore, businessmen, as a rule, do not have the opportunity to save money. There is a great risk that while it is possible to raise the necessary amount, the moment will be lost, and the prospective market will be attacked by faster and more enterprising competitors.

At the same time, novice businessmen should not be ashamed of the fact that their capital is insufficient. Even successful large companies, when they first started their activities, used borrowed funds.

Young companies with prospects for successful development most often feel the lack of funds. At the same time, they have a huge number of ideas that need to be implemented. Here and now ».

To date Finding investors just got easier: for this purpose, a a huge number of funds and companies who agree to transfer their money to novice businessmen.

But it must be understood that not everyone can get funds in funds. First of all, a businessman will need to convince investors to invest in his project. To do this, you will need not only to draw up a business plan, but also to prove that a particular business project is more interesting than that of competitors, and also has better prospects.

Most professional investors have extensive investment experience. Therefore, they easily determine those projects in which it is best to invest in order to maximize profits.

Businessmen must remember that funds, and private investors Don't donate money to charity. From the projects they invest, they expect maximum and speedy return.

Thus, any source of investment funds, whether banks, funds or other companies do not issue funds without the necessary confirmation. You can, of course, try to get a grant. However, the companies that issue them are even more rigid in their selection of applicants.

What to look for when attracting investors

2. How to attract investors - necessary conditions 📋

The goal of any investor is to increase his available funds. Most of them know that income from bank deposits barely covers the rate of inflation. Therefore, such investments investors completely not satisfied .

Investors strive for a level of income that will not only cover the rise in prices, but also provide a comfortable life.

All this explains why those who have significant amounts of money are looking for such companies in order to invest in them funds that will be able to provide them with sufficient money.

Starting businessmen, starting the search for a potential investor, should perceive it not as a creditor but as a partner. It turns out that a businessman invests an idea in a project, while an investor puts his own money. Therefore, such a deal should be beneficial for both parties.

Most professionals agree that search for investors- the task is not so difficult. Here the main thing is competently present your idea. It will also be necessary to convince the owner of the funds that the investment in the project will be quite promising and will bring significant income.

When telling an investor about a project, the following topics should be covered as fully as possible:

• uniqueness and relevance of the product/service offered for production;
• the size of the required investments;
• in what terms it is planned to recoup the invested funds;
• expected level of profit;
• what is the return on investment guarantee.

If a businessman correctly characterizes each of these issues, the chances of convincing an investor that the project can really bring good profit, will rise significantly. As a result, the investor will decide on the allocation of funds to him.

3. How to find an investor from scratch - a step-by-step guide to finding an investor for a business 📝

When looking for an investor, it is important to act consistently in accordance with the recommendations developed by professionals. Thus be able to quickly succeed in finding investors.

When looking for sources of investment, it is important to take into account the interests of the owner of the funds. It is important to understand that investors are guided by their own commercial interests when making investments.

Potential investors not interested how innovative the activity will be, and whether it will bring profit to the business owner. They are concerned about the increase, as well as the safety of their capital.

Some investors not important business ideas, as they are looking for passive income, tired of active business development. They have already managed to earn initial capital by working hard. Now the only desire of such investors is that the available funds bring profit, and at the same time it would not be necessary to do anything.

At the same time, they are looking for investment options that will bring more income than traditional investments - , mutual funds and similar financial instruments.

Step-by-step instructions on where and how to look for an investor to open a business

Therefore, when looking for an investor, it is important to convince him that they can receive such income. It is of great importance to follow the step-by-step instructions, which we will describe below. This will help increase the chances of a quick and high-quality search for the necessary funds.

Step #1. Drawing up a business plan

First of all, when choosing an object for investment, investors pay attention to the business plan. It must be well-formed, otherwise the probability of receiving funds may come to naught.

A well-written business plan must contain the following information:

• project description;
• calculation of the required amount of money;
• analysis of the commercial benefits that the investor will receive;
• the payback period of the project, that is, after what period of time the first income will be received;
• what are the prospects for further development of the organization.

Trust must be everything- from the quality of the paper on which the document is printed and the folder in which it is enclosed, to the use of professional graphic editors when drawing up the necessary diagrams.

In more detail, we wrote in a separate publication.

Step #2. Choosing the right form of cooperation

Cooperation between a business owner and an investor can take many forms. It is important to analyze in advance which of them can be most effective for a company that is looking for funds.

Investors agree to provide funds by earning income in the following ways:

1. as a percentage of the invested amount;
2. as a percentage of profits throughout the life of the project;
3. as a share in the business.

The business owner, having decided which option is more acceptable for him, must indicate it in the business plan. However, it is often difficult for a novice businessman to find the necessary funds.

Therefore, if a potential investor categorically disagrees with the chosen model, wishing to use another option for cooperation, should be assessed. Often it is better to agree to the conditions of the investor than to be left without money.

Step #3. Enlist the help of experienced businessmen

Beginning entrepreneurs can be sure: no one will understand them better than experienced businessmen who have been successfully working in the same field for a long time. Many of them willingly advise beginners on how to proceed further. This is especially true for those cases when mutually beneficial cooperation is possible between them in the future.

Often, experienced businessmen take newbies under their wing: they can invest money in their ideas or recommend the project for investment to other investors. Even if this does not happen, it is quite possible that professionals will give such advice and recommendations that will help in the future.

Step number 4. Negotiation

Often a positive decision of investors to invest in a project determined by good negotiation . Even those who easily find a language with people should carefully prepare for the meeting.

It will be necessary not only to convince a potential investor of the prospects of the project, but also to answer all the questions that have arisen. Therefore, it is advisable to think in advance about what a businessman may be asked and prepare reasonable answers.

From the first meeting, investors usually expect a competent presentation of the project, as well as a business plan.

It would be useful for a businessman to invite a specialist who participated in the development of the project to negotiations. It is quite possible that he will explain all the nuances of the project much more competently, as well as answer the questions that have arisen.

Step number 5. Conclusion of an agreement

The final stage of the negotiations, if an agreement is reached, is signing an agreement on cooperation or investment. It is important to carefully study absolutely all the conditions of the drawn up contract; it would be useful to involve a professional lawyer in this process.

It is important to note that the agreement should include:

• term of cooperation;
• the amount of investments;
• rights, as well as obligations that are assigned to the parties.

In accordance with the agreement, the funds are transferred to the businessman on certain conditions. Their essence is that money should be invested in the implementation of the project .

It is important for the investor that the signed agreement excludes the possibility of outside the intended use of funds, even part of the money invested should not go for needs that are not related to the implementation of the project.

Conclusion of an investment agreement - sample

An example of an investment agreement can be downloaded from the link below:

(example, sample)

Thus, in attracting funds from investors, it is important to follow a certain sequence. A businessman should be guided by the step-by-step instructions described above. Then the attraction of funds will be most effective.

How and where to find investors

4. Where to find an investor - 6 options for attracting investments 🔎💸

We have already written about how important it is to draw up a competent business plan at the first stage of the search for an investor. However, not all businessmen know where to look next for someone who will agree to provide funds for the implementation of their project.

Nevertheless, there are several options, and each of them deserves close attention from the businessman.

Option 1. Close people

Search for investors to finance business - not an easy task. Therefore, it is desirable to involve as many relatives and friends as possible in this process. This option is ideal for those who are just starting their own business and have neither experience nor popularity. Moreover, loans from relatives and acquaintances are less risky.

If the project does not require large initial investments, it is quite possible to offer it to be financed by close people for a small percentage, which will be paid when the business becomes profitable.

Option 2. Businessmen

In all cities (especially large ones) there are a large number of businessmen who have already earned capital. Now they want to receive passive income by investing in some profitable business.

It is to such businessmen that it makes sense to apply for obtaining funds for the development of their own business.

Most often, merchants issue money according to one of 2 (two) schemes:

• in the form of a loan with interest payment;
• as a share in a new business project.

At the same time, it should be understood that the second method leads to a significant restriction of the freedom of decision-making by a novice businessman. Therefore, it is worth thinking several times before choosing this option.

Option 3. Funds

Another way to find investors for business are special funds - investment And promotion of small business. However , getting funds from such companies can be difficult .

You will have to prove that the new business project is viable enough. It should also be borne in mind that a newcomer to the field of entrepreneurship must have his own funds, which he wants to invest in the project along with those attracted. Therefore, funds are more suitable for those who already have an existing business.

For the investment decision to be positive , you will need to analyze the current activities of the company, as well as form a plan for its further development.

Those who are looking for an investor should also study the activities of public funds. They often give funds to the most promising business projects by organizing competitions for this purpose.

Option 4. Venture investment

This option is quite widespread in some developed countries. If you want to raise money in a business through venture capital investment, you should keep in mind that such funds invest only in risky projects with great prospects.

At the same time, business projects are most often financed. innovation sphere , Sciences , and IT technologies .

Less often, but still, venture funds invest in trade, as well as the service sector.

We wrote in detail about venture investments, in particular what they exist and what they do, in a separate article.

By investing in a business, venture funds want to receive a regular income. To this end, they draw up a share of the business. At the same time, they are the owners of a part of the company for only a few years, after which they sell it to third parties.

Option 5. Business incubators

A business incubator is a special platform created to implement various business projects. To receive investment funds through an incubator, it is important to draw up a competent business plan.

In addition, you will need to win a competition or successfully pass a special interview.

Option 6. Banks

If you can’t find an investor, you can try to get a bank account. However, getting a large enough amount is often difficult. Therefore, this method of searching for an investor is suitable when when you need a small investment.

Credit institutions present to potential borrowers enough high requirements. To receive money, it may be necessary to provide property as collateral, guarantors, and collect a large list of various documents.

If the applicant for a loan fails to fulfill at least one requirement of a credit institution, he will not be able to receive a loan.

Thus, search for an investor for business- It's not easy and it takes a long time. Therefore, a businessman will need a lot of patience. It is important to evaluate all possible options, analyze emerging risks. Then you can be sure that the search will be successful.

There is an article on our website in which we talked about where you can and how to properly issue an IOU - we recommend reading it.

Basic rules for finding investors and their investments

5. 5 important rules for finding investors 📌

Every day there is a huge number of various business projects that require investment of funds. The owner of an idea does not always have the necessary capital. However, most of the ideas require a quick start and development. In this regard, a huge the number of businessmen is in a state of searching for an investor to implement the project.

Often, this process is delayed, and often not at all. ends in failure. To increase the chances of success, it is important to follow 5 (five) basic rules. They allow businessmen to be more confident in finding an investor, as well as be smart about the selection process.

Rule number 1. The search should start as early as possible.

Every businessman must understand that Finding an investor is a long process. From the moment they start to the receipt of funds, a lot of time passes.

That's why start look for an investor as soon as possible. Ideally, this should be done already when future activities are planned, and it has also become clear how best to present the project's benefits to potential investors.

It is important to understand that the investor's risk is higher than that of the project owner. It is the one who invests money in a business that risks his capital, loss of time and reputation.

Therefore, he has the right to suspend the investment of funds or even negotiations if he decides that the risk level is too high for him.

Moreover, investors usually carefully study the company in which they plan to invest money. They analyze the history of the company, its successes and failures, prospects for further development. All this leads to the fact that it is better to start looking for an investor at an early stage.

Own funds invested in a business usually run out very quickly. As a result, a sharp rise at the beginning of the project can be replaced by a fall even before the start of investment flows, and this situation may alienate most investors.

Rule number 2. It is important to collect as much information as possible about a potential investor

When looking for an investor, it is not the best decision to cooperate with the first who will offer their capital. It is necessary to collect as much information as possible about the prospective investor.

In doing so, you should know:

• what areas he usually invests;
• possible volumes of invested funds;
• investor preferences regarding the method and principles of cooperation.

All collected data should be compared with the desires of the businessman himself. Collaborate with the best investor. It means the most optimal, and not large and popular.

It is important to understand that any interaction with an investor should take place in the form of mutually beneficial cooperation.

At the same time, both the businessman and the investor himself must imagine at what stage of interaction they are, as well as what will happen next.

A good investor, if he knows why, will greatly help in the development of the project. A bad one will spoil even a great idea.

Assessing the amount of investment worth understanding, which, if necessary, 50-100 thousand dollars it makes no sense to contact someone who traditionally invests millions. The same can be said in reverse: it makes no sense to go to someone who simply does not have them for large investments.

A large amount of information collected can make it easier for a businessman to participate in the negotiation process with an investor. You can think over a rough plan of negotiations in advance, as well as decide what questions you can ask the investor.

Moreover, if there is enough information can be predicted what questions the owner of the funds will ask the businessman, and decide how to answer them. Information about the investor's previous investments can be very useful during negotiations.

Even before meeting with an investor, a businessman must decide how he will behave in the negotiation process. The investor must believe that a businessman needs not just money, but mutually beneficial cooperation.

If a quality contact is established between the parties, you can be sure that the interaction will be beneficial for both parties.

There are many examples in history that with good relations between a businessman and an investor even with the manifestation of errors and small failures, they were still provided. In the end, success was achieved in the activity.

Rule number 3. The amount of investment must be carefully planned

The businessman must remember that the investment amount must be specified specifically in numbers, not a range. An investor will almost certainly refuse to invest if he is asked for an amount from 100 to 200 thousand dollars.

In this case, the owner of the funds may have a huge number of questions, which will almost certainly lead the negotiations to a dead end.

The businessman must tell the investor a specific amount , which should be reasonable. The size of the investment should take into account all possible scenarios, due to which the range could arise.

Rule number 4. Goal Focus

When developing company development goals for which you need to raise funds, do not cost them too much globalize.

Too big ideas, as well as a desire to cover a large number of issues, usually cause investors to doubt that it is possible to successfully implement them.

Therefore, the goals set by the businessman should be as specific as possible . They should be limited by the possibilities as well as the needs. The goals of a businessman should be specified even before he finds an investor.

Even in those cases when it is planned to develop the project to a global scale in the future, it is not necessary to immediately describe this idea globally. Such interpretations usually repel investors.

Those who have experience in investments, as well as the development of business projects, agree with the opinion that with globalization, forces and resources are dispersed, but proper efficiency is not achieved.

Therefore, an investor should be sought under solving specific problems And business matters.

Rule number 5. Be as honest and open as possible

In the process of negotiating, and subsequently in the preparation of reports, a businessman should not lie And keep back.

In the process of doing business, it is quite normal to deviate from the original plan, but such facts cannot be hidden from the investor . He has the right to be aware of the current situation.

At the same time, it is important to explain to the investor the reasons for the deviation from the plan, what it can lead to, and how it is planned to proceed further.

Compliance with all the above rules increases the chances that a good investor will be found. Namely, this is the key to a successful start of any activity.

6. Providing professional assistance in finding investors 📎

Those who cannot find an investor for their business on their own can turn to professional assistants.

There are special platforms on the Internet that help not only those who want to invest, but also those who are looking for capital to develop their activities.

The most famous Russian-speaking are 2 (two) sites:

1) EASTWESTGROUP

The resource specialization is search for investments for investments in both active and mothballed businesses. To use the services, it is enough to register, and then contact those who provide the funds. The resource allows you to save not only time, but also energy.

Company specialists conduct business analysis, after which its strengths are determined. It's done absolutely free and helps attract investors. The resource has been investing for more than ten years.

By registering on the site, a businessman gets in touch with several dozen investors at once. This greatly increases the chances of receiving funds. The cost of the investor search service is calculated individually for each user. However, no payment is required until the funds are received.

Using the site is very easy. It is enough to go through a few steps:

• submit your application;
• get a free consultation from a company employee;
• sign an agreement with the company on the provision of intermediary services;
• the resource itself conducts negotiations with the investor;
• businessman concludes a mutually beneficial deal with an investor.

2) Start2Up

This resource is a kind of bulletin board, which hosts investor proposals, entrepreneurs, startuppers looking for business partners.

Thanks to the site, those who have funds can find where to invest. At the same time, novice entrepreneurs have the opportunity to conclude an agreement with investors who are ready to support their project.

All ads posted on the site are divided into groups depending on the region, as well as the field of activity.

The most popular business areas here are:

• Internet;
• IT technologies;
• education;
• art as well as culture;
• the science;
• real estate.

There are also other promising areas of activity.

The users of the site are hundreds of businessmen, as well as investors. These are people not only from Russia, but also from Belarus, as well as a number of European countries. Therefore, the chances of those registered on the site to find an investor increase significantly.

There are hundreds of offers on the site. buy out a startup, invest in different lines of business, and improve existing production.

In addition, with the help of the project, it is possible to acquire or sell the property of ready-made companies. You can follow the news of the portal using the Facebook group.

Thus, those who find it difficult to find an investor for their project can turn to popular Internet resources for help.

Don't forget about crowdfunding sites. Thanks to (a type of crowdfunding), it is also possible to attract capital from interested site participants for a share in a startup.

7. Answers to frequently asked questions 📑

The topic of finding investors is quite complex. Therefore, businessmen in connection with this have a huge number of questions. The publication would not be complete if we did not answer the most frequently occurring of them.

Question 1. Where can I get money for my business?

Raising funds to grow a business can be a daunting task for any aspiring entrepreneur. This is especially true for the formation and further startup development. Develop any business project without raising funds practically impossible. We wrote about what stages it should go through, how to attract money, etc. in a separate article.

Each aspiring entrepreneur is looking for his options for finding an investor. Therefore, it is so important to reconsider ways to raise funds.

Method 1. Accumulate

This option is the easiest. Having accumulated money, the entrepreneur will not become financially dependent on other people, he will be able to run the business completely independently, without reporting to anyone and without giving part of the profit to anyone.

At the same time, in order to accumulate money, you only need great desire, as well as financial self-discipline. It is enough to optimize your own expenses in order to start accumulating money. With due diligence, already 6 -12 months you can raise a significant amount of money.

This option is suitable for those who know how to save. If you manage to save for a major purchase or a vacation, this fundraising method is sure to work for you. Moreover, this option helps to learn the optimal attitude towards money, which will definitely come in handy in the future when implementing a business project.

Method 2. Take a loan

Those businessmen who are well aware of the rules of financial discipline may well take a bank loan for the development of activities.

The danger of this method lies in the fact that at the very beginning of doing business, companies almost always work on the verge of loss. Therefore, there is a high probability that there will simply be nothing to pay off the loan.

This method is suitable only for those who are confident that the business will become profitable even before the start of loan payments. It should be understood that lending institutions rarely invest in startups. Much more often they issue loans for the development of an existing business. However, the decision is always made individually.

A businessman should definitely take into account that interest in most cases is at least 15%. In addition, it is important to contact banks with a good reputation.

To simplify the task for businessmen, the table shows the best banks for small and medium-sized businesses.

Method 3. Government subsidies

The state is trying actively support small businesses. Any novice entrepreneur can participate in competitions for subsidies.

If you wish, you can apply to the Employment Center for a grant for self-employment. The amount of this program varies by region, but on average it is 90-100 thousand rubles.

In addition, so-called incubators have been created in the country (most often on the basis of the largest higher educational institutions teaching the subject "economics").

Such structures are financed from the budget. The purpose of such organizations is to create favorable conditions for business development.

Method 4. Close people

This option can be considered an extreme case, since doing business with relatives and friends can be very difficult. Nobody likes to give away their money just like that, so even close people should be interested. You can offer them a share in the business.

There are also advantages to this method of raising funds. Firstly, it is easier to agree on the timing of a refund with loved ones. Secondly, the receipt of funds is much faster, since it will not be necessary to collect a large number of documents, and also wait for the decision of third parties.

Method 5. Private investors

In some cases, there are simply no other options than to borrow money from private investors. You can get funds from private investors quite quickly and without any problems.

Most major cities have Internet sites that host relevant ads. At the same time, it is enough to apply for a loan verify your identity and write a receipt. Some private investors require mandatory notarization of this document.

Question 2. Where to start looking for an investor for a small business?

There are several basic steps that will help a novice investor navigate the procedure for finding an investor.

Step 1. Making a plan

A businessman must develop a quality business plan that he will use as a presentation to individuals who invest in the business. It is the plan that will help convince the investor that the businessman's project is capable of generating significant profits.

Important so that the business plan contains not only a description of the company itself, but also a study of the market position, as well as further development prospects.

Step 2. Choose an investment scheme

There are several options for raising funds. Investors can buy new equipment, providing a loan at certain percentages. Others invest by demanding in exchange for a share in the company .

In any case, a businessman should decide in advance which of the schemes is most suitable for him. It would be useful to indicate this in the business plan itself.

Step 3. Help from professionals

Experienced businessmen can provide valuable advice on both raising funds and running a business.

Step 4. Search for Internet resources for investing

There are sites on the Internet that allow you to present projects to business angels. After posting information about themselves on such resources, businessmen often note an increase in the number of proposals from investors.

Question 3. I am looking for an investor to open a business from scratch / into an existing business. What portals/sites and forums should I look for?

Popular Internet resources (websites, forums, portals) for searching for investors

The development of Internet technologies has greatly simplified the procedure for finding investors. There are a fairly large number of Internet resources that help in this difficult task.

Here are the most popular ones:

1. Starttrack.ru is a popular investor search portal. It is possible to post information about your business project. If it passes the approval, the chances of attracting investors will increase significantly.
2. Ventureclub.com- a resource that allows you to find enough large investors.
3. Napartner.com- is a regular bulletin board where investors place information about themselves.
4. mypio.ru- here you can place information about your business project. Announcements on this portal are viewed daily by a large number of investors.
5. Startuppoint.ru- a project with a huge number of proposals from investors. If today there is no suitable option here, it is quite possible to post information about the project for viewing by potential investors.

Question 4. Where to look for an investor for a startup or how to find an investor to implement an idea?

A businessman must remember that the most suitable place to look for an investor is where the maximum number of them gather. It can be various exhibitions, and presentation promotions. As part of such events, round tables of cash owners are usually organized where you can get to know the future investor. This option is quite simple, but its effectiveness is highly questionable.. Such events are extremely rare, it also happens here to meet the right person. not easy.

Another easy option- investing in a new business project by diverting funds from an old, already developed one. Naturally, this method is unacceptable for novice entrepreneurs.

On various Internet resources you can find private investors. On the net you can find a large number business investment proposals. But don't forget that areas of large accumulation of funds are teeming with a huge number of scammers. Often, businessmen are offered to start investing under various pretexts to deposit a certain amount of money.

A good way to attract investment is considered assistance of investment brokers. For a small commission, a businessman shifts the worries about finding an investor to someone else's shoulders. In this case, you will need to pay only upon the fact of issuing funds.

The help of business angels is often considered effective.. However, today there are too few of them for a large number of applicants. In addition, they often require a significant share in the business being created.

Incubators are not intended to invest in projects. They are created to provide business with optimal conditions for development.

Question 5. How to search for foreign investors? Where to find foreign investors who will give money?

At the moment, there are several ways to find a foreign investor who is interested in your business:

1. Using the intermediary services of public or private commercial structures in the search for investment proposals;
2. By posting information about the project (startup, ideas) on specialized sites (bases of investment projects);
3. Participating in various specialized exhibitions and fairs.

There are many different agencies successfully operating in the investment market that provide professional services in finding foreign investors. It is important for potential foreign investors to see the prospects of your business project.

8. Conclusion + related video 🎥

If you have read the publication to the end, be sure that you have received enough information to attract an investor. It is important to remember that this process is not easy and requires high-quality preparation.

A businessman must remember that even if he finds enough funds, there is no guarantee that the project will be successful.

The search for an investor is only the initial stage, a small part of a long and difficult journey.

Having taught money, a businessman must make every effort to achieve the desired return from them.

In conclusion, we suggest watching a video from Capital FM - Where and how to look for investment in a business?

As well as an interesting webinar "How to attract investment in business" from the Chamber of Commerce and Industry of the Russian Federation

The site magazine team wishes you good luck and success in attracting a good investor and, of course, success in further business development. If you have any comments or questions about the topic, then ask them in the comments below.

Hello, dear readers of the financial magazine "site"! Today we will talk about investing in business, start-ups and other business projects, where and in which business areas it is better to invest.

After reading this post, you will know:

• For it to be invested in business - the main advantages and disadvantages;
• What types and ways of investing in business exist;
• What are the best directions for investing in startups in Russia this year;
• What are the risks of such an investment and how can they be reduced.

At the end of the article, you will find answers to frequently asked questions about investing in a business.

The publication will arouse the interest of all those who are concerned about the problems of investing in business. It will be useful for both beginners and those who already have experience in such investments.

What are the main pros (+) and cons (-) of investing in a business, what types and methods of investing in business projects exist, what are the risks when investing in startups - read about this and more below

Investing in a business can provide a comfortable existence for the investor. Such investments allow you to receive. This is an activity that, when properly managed, requires a minimum investment of effort, but at the same time provides a stable profit.

Most citizens living in the former Soviet Union have a misconception about long-term investments that can provide a stable income. They believe that only those who initially own significant capital, certain talents and luck. In addition, our citizens are sure that investing in business is risky especially in the current crisis situation.

Eventually the majority of our compatriots do not take any steps to increase their well-being. They only dream all their lives about how to get big money with a minimum of effort.

Actually a chance to become financially independent everyone has. To do this, it is enough to radically change your thinking, switch to the financial area, stop working for others and start working for yourself.

Investing in the development of your own business allow not only to receive income, which practically does not depend on the time and effort spent on it, but also to gain confidence in the future. Moreover, high-quality investments make it possible to implement even seemingly unrealistic ideas and plans.

At the same time, in the modern world, even those who do not have a lot of capital can start working for themselves. Moreover, economic education at the initial stage Not required, because in the modern world you can find a huge number of areas for business development that are not related to the economy.

2. Advantages and disadvantages of investing in a business 📑

The process of investing is always accompanied by risk. Investing in a business is no exception in this sense. As in any other activity, such investments have its advantages and disadvantages.

2.1. Pros (+) of investing in a business

Among the main benefits of investing financial capital in a business are the following can be distinguished:

1. The investor gets the opportunity to influence the activities of the organization as well as decisions made by management. Sometimes it is the investor who takes over the management of the firm. At the same time, competent management allows you to develop a business, increase its profitability. As a result, the level of profitability of invested funds also increases.
2. Investments in business are distinguished by a wide choice of forms and directions for investment. You can invest in companies engaged in the production of goods, providing any services - the choice here is really huge.
3. Opportunity to become an investor with a small capital . At the initial stage, it is not necessary to invest huge sums of money. It is enough to acquire a small part of the company. If the investment is successful, then you can buy shares owned by other people.
4. If investing in a business is viewed as a passive income-generating activity, they are distinguished by simplicity and accessibility b. The investor does not need to have any knowledge.
5. Investing in a business is one of the few types of investments, in which the assets have a real form. The result of investment activity can be seen in the company's assets.
6. Investing in entrepreneurship , the investor can choose a company operating in the area that is most interesting and familiar to him.
7. The income from such investments in the long run is not limited by anything.. With the right business and the achievement of a leading position by the company, there is every chance of achieving monthly profits at a level well over 100%. Over time, the better the company in which the funds are invested develops, the higher the level of income of the investor will be.

2.2. Cons (-) of investing in a business

Despite a significant number of advantages of investing in a business, this type of investment also has a number of disadvantages:

1. Investing in a business comes with a high risk of losing money . With the wrong approach to investment, you can lose not only part, but also the entire invested capital.
2. Legislative restrictions . Some types of entrepreneurial activity are significantly limited by legislative acts, regulatory and other government agencies. Corruption is highly developed in our country, so it is important to take this shortcoming into account.
3. An unexpected turn of events . Entrepreneurial activity does not always move exactly in the direction in which the owners and investors plan. There is a risk that such events will unexpectedly occur and render the investment ineffective.
4. In the case of equity investment in a business, there is a possibility of disagreements. If a conflict occurs between investors, and they fail to agree, one of them may decide to exit the business, taking their funds. This will inevitably affect the profitability of the project.
5. If you use the active investment option, you will need certain knowledge and experience. In this case, the investor will have the opportunity to maximize the possible income.
6. Return on investment in business is often unstable. Profit in different periods of time can vary greatly, changing under the influence of a huge number of factors. Under exactly the same initial conditions, different firms can bring the investor different returns. When investing in a business, you have to constantly study the market and adapt to it. This is the only way to get the most profit.
7. Often additional financial contributions are required.. If you do not invest additional money in the business at some point, you can get a significant decrease in the profitability of previous investments.
8. Profits will not come immediately. Since investments in startups are long-term, it will be possible to receive income only after a sufficiently long period of time.

Thus, investing money in a business has its advantages and disadvantages. It is important to keep them in mind and take them into account in the investment process.

Separation of investment in business by features

3. Classification of investments in business and their types 📊

Despite the fact that business investments seem simple enough, they are very diverse, each type has its own nuances. Therefore, it is important to classify them.

This can be done in several ways:

Sign 1. By ownership

According to the right of ownership, investments in one's own and in someone else's business are distinguished.

If the investor at the initial stage has sufficient capital, as well as knowledge, experience, and he wants to work for himself, you can invest in creating your own business. Many investors consider this option the most interesting.

The advantages of this type of investment are:

• opportunity to be realized;
• maximum return on investment.

There are disadvantages to investing in your own business.

Among them are the following:

• a high level of risk, since it is not easy to predict the development of events when creating a business;
• the need to have certain knowledge and skills;
• not only material investments will be required, but also a significant investment of time and effort;
• great initial investment.

As for investing in someone else's business, this method is much simpler. In this case, you do not have to personally deal with various organizational issues. After investing money, the specialists themselves will deal with the project: implement and promote it.

Sign 2. By the volume of investments

It is possible to classify investments in business and by the volume (share) of investments.

In this case, allocate:

1. Full funding of activities. In this case, the financial burden falls entirely on one investor. Such investment is most often found in the case of developing your own business.
2. Partial funding, which can also be called equity participation. At the same time, the funds received from investors make up only a part of the capital of the company being formed.

Sign 3. By investment stage

You can classify investments in a business and by the moment at which investments are made:

1. Investing in startups is carried out at the very beginning of the creation of activities. In this case, there is an idea, the development of which is planned to be carried out using funds raised from investors.
2. Investments in existing projects. Often, business development requires additional funds that are attracted from investors. In this case, the company already exists, is engaged in a certain type of activity, has its own customers, and brings a certain profit.

Sign 4. According to the form of profit received

On this basis, one can distinguish active And passive income. In the first case, the investor usually also performs the functions of the head of the company. With passive income, the coordination of activities is shifted to the shoulder of a hired manager.

Sign 5. By appearance

By species characteristics, investments in a business can be direct And portfolio.

• Direct investment is the investment of money in the assets of a particular company.
• With portfolio investments, the investor's capital is distributed among the shares of several organizations. In this case, the totality of acquired shares of various companies is called a portfolio.

The main classifications for ease of perception are summarized in the table:

Thus, there are a huge number of types of investments, which are distinguished according to different criteria.

Popular ways of investing (entry) in business projects

4. 7 main ways to invest in business 💰

Many people think that investing in your own business is the only way to go. However, there are a huge number of options for such investments, differing in the degree of investor participation, the required amount and other parameters.

Below are the 7 main ways to invest in a business:

Method 1. Own business

This method is usually thought first of all by those who hear the concept business investment.

Using this investment option, you will need to invest in activities not only money, but also your own strength and time. That is, this way of investing is an active income.

The return on investment does not start immediately. But there is a significant plus for the investor - all profits will belong to him undivided.

Many people dream of owning their own business. But it should be understood that not everyone is able to lead and develop it. Here you need to invest soul, experience and knowledge, a lot to learn.

Method 2. Equity in business

This option of investing and creating a business is one of the most popular. Most companies, occupying a leading position in the world, appeared precisely thanks to this method.

The popularity of this method of investing is largely due to the fact that not everyone who has money can run a business on their own.

It often goes like this: one partner contributes almost all the necessary money, the other one manages the company.

Usually the degree of influence, as well as profit shared between partners in accordance with the shares in the business owned by them. In order to avoid disagreements in the future, it is desirable to stipulate all the conditions of interaction immediately and fix them in the share agreement.

Method 3. Investing in startups

In this case, investments are made in new projects. Most often, at the stage of investing, there is only an idea. At the same time, the one who developed it does not have the money to implement it.

A huge minus of funds is too strong dependence on stock market catastrophes. At the same time, significant diversification of assets will not even help. Also, you can get income by purchasing shares only during the growth of the market.

The advantage of such investments is passivity. The investor does not need to do anything, the mutual fund managers work for him. Moreover, there are no commissions. All profits and losses are made up of the difference in the share price.

Method 7. Hedge funds

In the CIS countries, such a tool is still poorly distributed. In essence, they are similar to mutual funds, but they can receive profit by speculating in securities, as well as in the form of coupons and dividends. Therefore, they may well generate income during periods of market decline.

Only large investors can participate in this type of investment. Hedge Fund Entry Begins from 100 (one hundred) thousand dollars.

Thus, there are 7 main ways to invest in a business. However, if you look more broadly, absolutely all investments sooner or later end up in business.

Current directions of investing in startups in 2019 in Russia, where you can invest money profitably

5. Investing in startups - TOP 13 best directions in Russia in 2019 where you can invest money 💎

The startup market in Russia is becoming more and more popular, the volume of investment in it is growing every year. So everyone who decides invest your money in a business, it is important to know which startup areas are considered the most in demand.

Directions for investment are gradually expanding. However, over a long period of time, the leaders are unchanged. These include IT projects (), as well as small businesses, including those that are conducted using franchises (For more details and details, we wrote in a separate publication).

The energy sector lags slightly behind the increase in investment. Oil prices are unstable, people are paying more and more attention to the environment. Therefore, in the field of energy, the most popular among investors are projects related to the creation alternative ecological energy sources.

Let's figure out which areas of investment in a startup are the most popular at the moment. Experts believe that they will maintain their leading positions in the next 5 years.

1) 8 directions in IT

The IT sector is represented by a fairly large number of diverse areas.

Direction 1. Robotics

Inventors and investors spend a huge amount of time and money to achieve complete control over processes using remote control, for example, in industry.

Another popular area of ​​robotics is social. In this sense, robotics is designed to help people with disabilities, as well as to carry out a program for their rehabilitation.

Direction 2. Programs for 3D printers

In recent years, the 3D printer has become a breakthrough in the industry. That is why, at the moment, the creation of programs that will ensure the most efficient use of these technologies is of great relevance.

Direction 3. Health Gadgets

These are applications that can be installed on mobile devices and turn them into a personal doctor or trainer, as well as a nutritionist. Today, investments in such projects are among the most popular on crowdfunding sites.

We wrote about crowdinvesting, crowdfunding platforms and so on in a separate article.

Experts say that in the future such projects will become increasingly popular. Not a single person can do without applications developed with their help.

Direction 4. Cloud data storage

Professionals argue that in the coming years, investors will continue to be interested in cloud technologies, as well as the ability to store huge amounts of necessary information. The first place is now being put forward not so much for convenience and an intuitive interface, but for the security of the downloaded data.

Experts believe that whoever can develop the best program for secrecy of information will easily conquer the market for such technologies.

Direction 5. Big data (Big Data)

Projects related to the creation of programs intended for storage, as well as work with huge amounts of information, continue to remain popular.

The main consumers of such products were and remain retailers.

Direction 6. Distance learning

This direction of investment is considered one of the most promising. Programs that allow you to receive distance education are gaining immense popularity today.

The demand for such services is at a very high level, so the development of such programs will continue in the near future, which means that it will be profitable to invest in such projects.

Direction 7. Children's applications for development

Every child has mobile devices in the modern world. At the same time, there are very few really interesting programs that allow you to learn them in game mode. Similar projects are of great interest among investors.

Direction 8. Mobile consultations

Applications that make life easier for every person help him effectively manage cash flow, time, education and other vital issues. Today, such programs are very popular.

At the same time, there are a huge number of such applications on the market. Therefore, any startup will have to work hard to find a truly unique product.

However, there are options, you can create such programs that will be as localized as possible, for example, suitable for residents of a particular city or metropolitan area.

Directions for investing in small business

2) 5 directions in small business

The most popular startups are not only in the field of IT, but also in small business. Below are the most relevant ones.

Direction 1. Recycling

Environmental trends are permeating every area of ​​life. Therefore, issues related to the processing of all kinds of waste are by far the most relevant for many people.

It is not difficult to find money for such startups. The necessary equipment and machinery can be taken both on credit and in leasing. we wrote in our previous article. In addition, such programs attract the interests of not only private investors, but also different state structures.

Direction 2. Computer training

All kinds of programs that allow people to learn how to program, create websites and animations, as well as edit videos, work with photos, are a very promising activity.

Direction 3. Outsourcing

Any aspiring entrepreneur understands the importance of outsourcing companies. Such firms allow you to save a significant amount of money and at the same time get a quality service.

That is why many experts believe that outsourcing is the direction of the future.

Direction 4. Content translators

In marketing today, the information provided is of great importance. A huge amount of content is taken from various foreign sites.

Therefore, startups believe that content translation companies are one of the promising areas of development.

Such activities will certainly be in high demand in the field of Internet marketing.

Direction 5. Project testing

Such a service allows you to check its effectiveness even before launching the project to the masses. This analysis makes it possible to release to the market only those products that are competitive. As a result, already at the start of the project, novice entrepreneurs can save a significant amount of investment.

Thus, there are several promising areas for investing in startups. Any investor should be guided by his knowledge and preferences, it is desirable to have an idea about the areas that are planned to be financed.

The main ways to invest in startup projects

6. Investing in business projects - 5 main ways to invest in startups 📝

When deciding to invest in startups, the investor must decide how he will do it.

There are several ways to invest in startups:

Method 1. Through crowdfunding platforms

This method is ideal for beginners. Through such platforms, you can distribute capital between several projects by investing a small amount in each of them. This option will help a novice investor gain initial knowledge and experience.

Making a profit from such investments is possible in several ways:

• in the form of royalties, which means interest on profits;
• with the so-called public lending, after a certain period of time, the invested funds are returned to the investor along with interest;
• when using equity crowdinvesting, the investor receives a share in the organization.

Investors using this method should understand that it is quite risky. There is a chance that the project will never be implemented.

In addition, Russian legislation does not define a clear attitude towards such investment. Any guarantees are provided only when purchasing shares of the company.

Method 2. Business angels

With this option, you need to regularly deposit funds in order to receive a share or discount on the purchase of shares when the next stage comes. Traditionally, it means the amount in the range from 50 (fifty) to 300 (three hundred) thousand dollars .

Often, support is provided to startups that do not have the budget for a product prototype. As a result, investment risks increase significantly.

Therefore, angels with significant experience, in order to diversify risks, invest in several projects at the same time.

For investment in the considered way business knowledge required in which funds are invested. This will allow you to make a competent assessment of the submitted projects.

Method 3. Investor clubs

At the same time, the investor transfers funds to the club, which, at his request, searches for a project. For this, the club charges the investor a commission. The investor saves a lot of personal time and at the same time he can control the whole process.

This way of investing in startups is suitable for beginners. Thanks to its use, a novice investor gets the opportunity to participate in large promising projects with little capital.

When participating in a club, there is also a risk of losing funds. Most often, it is associated with the bad faith of the club, which increases the number of operations carried out, significantly lowering the requirements for projects for participation.

About that, as well as what rules to follow when looking for investors, we wrote in a separate article.

Method 4. Investing in venture funds

This method is a passive investment. The investor only has to pay a commission, the rest of the work will be done by specialists.

disadvantage this way of investing is that it is poorly developed. It is difficult to find such companies that have been successful in several investment cycles.

Moreover, they often put investors in a strict framework: the minimum investment is usually at the level of 500 thousand dollars.

Method 5. Creation of own venture fund

Investors who have $10 million , as well as the opportunity to maintain a team of professionals and rent an office, they can try their hand at creating their own fund. Such companies most often invest only in well-prepared projects. However, most often no more than 30% of which are profitable.

With this type of investment the highest risks. However, if successful, the income will also be the largest.

There are a lot of difficulties in creating your own venture fund, first of all, they are associated with the poor development of this area in Russia.

Thus, there are several ways to invest in startups. The investor should choose the right one, focusing on experience, amount of capital, as well as an acceptable level of risk.

A step by step guide to investing in your business

7. How to start investing in your business - step by step guide 📋

Business development is influenced by a huge number of factors. First of all, psychology, as well as technology of entrepreneurship.

Properly organized activities have a direct impact on the successful start and further development of the business. Statistics confirm that about 90% projects becomes unprofitable already in the first 2 (two) years of its existence.

However, the reason is not always high competition. Most often associated with the lack of a clear plan, as well as the concept of development.

Instructions for beginner businessmen will help to minimize risks, as well as increase the chances of a business turning a profit.

Step 1. Decide on a field of activity

Professionals say that finding a business area that is right for you can be difficult. This is real art.

Do not be afraid to start something unknown. It should be understood that most often for beginners and pioneers get the biggest profits.

Moreover, if you find a promising line of business in which no one has worked yet, you can not only earn large sums of money, but also gain fame all over the world. At the same time, age, as well as the level of knowledge, do not matter.

You can, of course, choose less risky ways. To do this, it is enough to apply existing business schemes. Do not be afraid of those areas of activity in which there is huge competition.

Main so that your project is in steady demand. For example, the existence of a huge number of beauty salons in a metropolis cannot cause losses for another one of them, since this service is in great demand.

The main task at the beginning of any business is to create such an offer that will be unique in the market. It should target a specific group of consumers, it is their needs that need to be met better than other companies.

Step 2. Choosing a tax system

Any business is associated with the payment of taxes. In Russia, the taxation system provides for the possibility for small businesses to use a simplified taxation scheme. This allows you to reduce the financial burden (Pro for IP, read in a special article).

However, it should be noted that it is much more profitable for low-profit companies to choose the main deduction scheme, since in this case the tax calculation is based on the profit received.

Step 3. Activity registration

Anyone starting a business can choose the legal form that suits him. In this case, one should focus on the amount of invested capital, as well as the planned scheme of doing business. Most often, representatives of companies related to small businesses can choose one of two forms of registration: LLC or IP.

Which option is better should be decided on a case-by-case basis. So when registering individual entrepreneurship, the procedure is much simpler. In addition, doing business as an individual entrepreneur requires a minimum of reporting to be submitted. For those who are just starting to run a business and are poorly versed in accounting, this option is most preferable. It will take about a week, while the fee is about 1000 rubles.

When the turnover of the company increases, it will be necessary to carry out the re-registration procedure. At the same time, an LLC is opened, which is already a legal entity, which means it has the appropriate rights. This significantly complicates the reporting provided, and also increases the responsibility. You will have to pay a fee of about 5,000 rubles.

Step 4. Opening a current account

Any investment activity in a business involves cash flow. Its directions may be different: replenishment of assets, payment of bills, receipt of income. Therefore, an individual entrepreneur or LLC needs to open a bank account.

Some novice businessmen decide to use an account opened for an individual. However, it is wrong to confuse business-related money and personal finance.

When opening an account, it is enough to choose the appropriate bank. Bank employees will help with the rest. Some credit organizations offer to open a current account using the Internet (online). At the same time, some banks can bring ready-made documents to a convenient address.

Step 5. Getting Started

As soon as the idea is developed, and the previous steps are completed, you can begin to implement the project. To do this, it is desirable to prepare a detailed business plan. Shouldn't be ignored this stage of creating a business, otherwise there is a great risk of unpredictable developments. for small businesses, we wrote in a separate article.

A documented development strategy will help minimize risks. In the event of unexpected turns of events or when clashes with competing firms begin, it is the business plan that will help find a way out of a difficult situation.

When the plan is drawn up, you can proceed directly to the business. This will require setting relationships with suppliers, consumers, customers And buyers.

It is important to be prepared for the fact that the formation of a business is gradual process. Therefore, it makes no sense to worry if at the very beginning of the business things do not go uphill. At the beginning of activity it is always difficult. Gradually, experience will come and it will be easier to navigate the business.

Novice entrepreneurs should not be careless about the instructions presented. Following the steps and keeping them in order helps start a business more efficiently .

What risks can an investor face when investing in a business

8. The main risks when investing in a business and how to reduce them 📛

There are two parties involved in any investment process − directly investor And Business owner.

Investor's goal- choose a business, investments in which will help not only not to lose capital, but also to increase it. It turns out that the risk of investing is important for an investor.

Purpose of the owner of the company somewhat different is to attract money into the business and not lose it. It is this type of risk that is important for finding investors.

It turns out that both participants in the investment process have a common task - to minimize risks.

The most important risks for investors include the following groups:

• organizational;
• legal;
• economic;
• financial.

You can manage risk if the relationship in the business investment process fix in the investment agreement. On the Internet you can find a large number of examples of such agreements. However, in reality, there are often situations that do not fit into traditional patterns.

Therefore, when investing in a business, it is best to seek the help of professional lawyers. This is especially true for direct investment agreements.

In this case, if the investment project fails, the investor will have the opportunity to get back at least part of the invested funds. And with the success of the event, he will receive all the profits due to him without any problems.

Before investing in any project, the investor should independently analyze it, or attract specialists for this. It is important to properly assess How effective is the project?

Equally important is the verification of the background information, as well as the conditions for the existence of the project and the likelihood of its success. In addition, it should be estimated how long payback will come .

If a business owner provides an investor with a business plan, it is important to carefully review all of its sections. Particularly careful you have to be with those business plans that promise too high a level of income. Often there are errors in the calculations, moreover, in case of a desire to cheat, there may be data falsification.

Business investments always include 2 (two) components- This cash owned by the investor, and capital directly from the project owner. It is important at the initial stage to immediately decide whether there is enough money to implement the plan.

If the investor understands that the business plan involves the participation of the owner himself, it is important to find out if he has enough money or if there are options where to get it. In this case, the investor insures himself from the need for additional financial contributions.

Thus, before investing in business projects, you should carefully study the scope of the business. If the investor does not understand in this subject or he does not have specialists who have sufficient knowledge in the presented business area, it is not worth investing in the project.

It is best to invest in a business that you understand or that is simple enough for investors to understand. Finding a businessman who needs money is not a problem. For the investor, the efficiency of the project comes first.

It is important to invest in an enterprise that is well organized and will bring profit in the future. Otherwise, the money may not be returned.

Also, professionals recommend investors to go to production either in company office in which it is planned to invest. This often helps investors make the right decision about the possibility of financing the project, as it helps to visually assess the organization of business in the company and in production.

9. Frequently Asked Questions (FAQ) 📢

Investing in a business is a rather complicated process, so it inevitably entails a large number of questions. Let's try to answer the most frequently asked of them.

Question 1. I want to invest money in promising young start-up projects. How can I do that?

In the article itself, we have already answered this question, so we will answer it more briefly and meaningfully.

There are several ways to invest in startups:

1. Invest through crowdfunding platforms (starttrack.com , mypio.com );
2. Retrain as a business angel. That is, investing money in various business projects at an early stage, for a share in a company or convertible debt (when an investor purchases shares at a “discount” in the future). The size of angel investments is usually from $45-50 thousand to $300-350 thousand.
3. Invest through investor clubs. In this case, investors give the club their parameters and characteristics (preferences) for the investment object, the club finds projects according to the required parameters and prepares a deal, where it receives a commission for it. The club has full control over the transaction. ( altaclub.vc , common.skolkovo.ru/ru/espace/investors , smarthub.com )
4. Transfer funds to the management of a venture fund. Thanks to the professional and competent selection of promising projects, the risks of the investor are significantly reduced. The venture fund itself works with startup projects, and the investor pays a commission for money management and receives dividends.
5. Create your own venture fund. To create a venture fund, you need to create a company, rent an office (commercial premises), maintain a professional team and have investment capital of at least 10 million dollars. Typically, such funds invest in more mature and developed projects than the same business angels. As a rule, the transaction amount is in the range from $1 million to $5 million . (moreover, about 70 percent of all invested projects, as a rule, do not bring profit).

In a separate article, we also talked about the methods in more detail.

Question 2. Where to look for startups?

If you decide to find a startup project on your own and invest money there, we recommend using our recommendations.

1. Register in startup databases as an investor

In these databases, you can filter startup projects by niche (choose tourism, IT, etc.). As a rule, the description of the project is well structured in the databases, since all projects undergo minimal moderation of the resource. The advantage of such a search is a quick and visual comparison of startups.

There are a lot of such sites in the world, but we recommend:

1. Angel List- the world's main service for finding investments and startups (it is the founder of the startup field), on the basis of which a large number of clones have been started. The service database contains more than 1600 startups and 380 investors from the Russian Federation (and their number is constantly increasing)
2. Starttrack.ru is a crowdinvesting platform that has the functions of a startup base. The platform allows you to enter into syndicated transactions. Transactions are also carried out at closed meetings of private investors. As a rule, investors who are ready to invest in the project from 300 thousand rubles are invited to such events. There are about 800 investors in the database.
3. Spark- a service for finding an investor, but recently new interesting and technological projects have been uploaded there, where the creators share their experience and upload projects for investment. There are about 4,500 projects in the database, where about 1,500 need investments.

2. View information through open databases about startups

Here you can see projects that have already attracted investments.

1. Crunchbase.com- one of the largest databases on the venture capital market, which contains more than 700 thousand profiles of investors and startups.
2. Rb.ru/deals/— Russian platform with the chronology of transactions, profiles of private investors and startups, funds, etc.

3. Follow the finals of the competitions

During the competition, each project withstands tough competition and jury evaluation. As a result, only really high-quality projects remain. which deserve the attention of investors.

4. Keep track of accelerator releases

Also keep an eye on accelerator releases. Accelerator is a company where the activity is to help other companies (residents of the accelerator). The help of the accelerator is in the development, promotion, recognition of the company (brand), etc.

An accelerator is a program that quickly allows you to develop a project from the moment of its inception to the moment when they become of interest to the investor. The projects that have reached the end are the strongest, because they managed to overcome several stages of selection.

Accelerators earn money by reselling the shares of the company that were received (buyed out) in the past.

Accelerators include the following − IIDF Accelerator, iDealMachine, MetaBeta and others.

Investors should be aware that the success of investments is determined, among other things, by knowledge. Even membership in a club is not completely free from risks.

Question 3. How can an investor check a startup on their own?

To get an objective opinion about the proposed investment object, you need to take a number of actions. They are united by the concept DUE diligence. Such actions are important to carry out before making any investments, buying a company or merging it with another company.

due diligence effective in the process of deciding on any cooperation with any company.

Despite the importance of the procedure in question, many investors ignore it. However, due diligence helps investors retain a large portion of their capital, so let's look at the actions that should be taken.

1) Product

The investor must himself try the product or ask a friend who falls into the target audience to do it.

No less important has an attempt to sell the product to someone you know. As a result of such actions, for sure, a huge number of unnecessary things will be eliminated.

2) Team

It is important to carefully study the main actors (founders) of the project. To do this, you can use the social network Facebook, LinkedIn, etc. Here you should evaluate the profiles of people, find them in other networks and try to understand what unites them.

So you can understand how the investor is ready to cooperate with such people. Another smart move – invite someone for an interview. During it, it is quite possible to pull out a huge amount of information about the company with which you plan to interact.

3) Investor

It makes no sense to ask the opinions of other investors about any project. It is unlikely that you will be able to get a reliable answer. It’s better to do otherwise: call an investor who is not related to you in any way and offer become a co-investor. Most likely, in response, you will be able to hear a truthful opinion.

Thus, it is quite possible to evaluate a project for investment on your own. The main thing is to follow certain rules.

Question 4. What are the features and procedure for drawing up a business investment agreement (investment agreement)?

Conclusion of an investment agreement is an important step in investing in any business. It is an agreement concluded between the parties to the transaction, which are the investor and the owner of the business.

The purpose of such an agreement is regulation of the relationship between the parties to the transaction, first of all, about how the costs and revenues will be shared during the implementation of the project.

For each of the parties to the agreement in the contract in without fail planned income And expenses.

In accordance with the agreement under consideration, the parties to the transaction undertake to make joint efforts to implement the investment plan.

It is important to note that the main investor's task- to invest and business owner– use them exclusively for their intended purpose in accordance with the business plan of the project.

An investor can have a different status: a legal entity or an individual. He invests in a specific business project. The purpose of investing is primarily to generate income in some form. In this case, the investor assumes certain risks. They are associated with the possibility lose invested money , both in full and in part.

The task of the business owner is to raise funds. At the same time, the purpose of such actions is to achieve a certain result in the course of investment activities. In the financial world, such activities are understood as the actions of investors, consisting of a practical and analytical component, which are aimed at achieving the goal set in the plan.

Prior to the signing of the investment agreement, it is important to carry out a number of activities:

1. Negotiations must be carried out without fail. In the course of their implementation, the investor and the business owner must determine mutual obligations, as well as the procedure for distributing income and expenses. The result of negotiations is the conclusion of an agreement.
2. The project owner must draw up a business plan designed for the purposes of the investor. Without fail, this document should consider: an analysis of the company's most important competitors, the product market as a whole, as well as the niche occupied by the company. Financial calculations, including the estimated risk, are also important. You should also describe what is valuable, relevant to the proposal and what is its novelty. At the end of the business plan, the prospects for the project are given, as well as possible scenarios for the development of events.

An investment agreement is legally binding only if if it is in writing . This should be done only after negotiations have been held and a business plan has been drawn up.

If on any issues the parties do not come to a mutual decision, they must draw up a protocol of disagreements. Subsequently, this document is of great importance, especially at the stage of signing agreements. At this point, it is considered an integral part of the agreement.

You can find a lot of investment agreement templates on the Internet. They are somewhat different from each other.

Standard business investment agreement - you can download the investment agreement at the link below

(investment agreement) (doc., 15.2 kb.)

However, there are clauses that must be present in every contract:

• a description of the legal status of each party;
• listing the most important terms used in the agreement with the mandatory definition of all concepts;
• a specific reference to the subject of the agreement - which investment project it is with the name and description of the project, its main purpose, it should also indicate who is the developer of the project;
• for how long the contract is concluded;
• how the contract is settled. If the parties have reached an agreement on the right of the investor not only to the main, but also to additional remuneration, this should be stated in the contract;
• the rights acquired by the parties;
• what obligations do the parties have when signing the contract;
• how the investor will receive the result of investment activity;
• what are the property rights of each party after the results of investment activities are received;
• what responsibility during the implementation of the project each party bears;
• how the contract can be terminated;
• how changes are made to the concluded investment agreement;
• reference to force majeure circumstances;
• how and where disputes between the parties to the agreement are resolved.

The following must be attached to the investment agreement:

1. an act on the distribution of property rights between the parties;
2. existing protocol of disagreements;
3. a protocol for reconciling the developed disagreements.

It is usually difficult for an investor and a business owner to draw up an agreement that satisfies both parties and takes into account their personal conditions. Therefore, the best solution is to take the help of a professional lawyer.

10. Conclusion + related video 🎥

We have covered the main issues and points regarding investing in a business. If you read the article to the end, you probably learned something new about investing in a business. Now you can put the acquired knowledge into practice.

And a video - "Why invest in startups" from the channel "Capital FM"

The site magazine team wishes you good luck and success in investing in business. If you have any comments or questions about the topic, then ask them in the comments below. We are waiting for you again on the pages of our site.

What is attraction of investments in business? What business projects (start-ups) are of interest to investors? How to invest in a small business or manufacturing?

Hello to everyone who visited the website of the HeatherBober online magazine! Denis Kuderin, an investment expert, is in touch with you.

The theme of the new publication is investment in business. The article will be of interest to both novice businessmen and those who have already tried their hand at entrepreneurship.

The long-term goal of any business is to receive a stable growing income and have continuous development.

Do you want to know how to achieve this? Then - go ahead!

1. Why is it worth investing in a business?

Competent investments in business are the key to a prosperous future. Successful investments create passive income - this type of income frees up your time and gives you financial independence.

The vast majority of Russians (as well as citizens of other states that were once part of the USSR) have a fundamentally wrong idea about long-term profitable investments.

Many believe that promising financial investments are available only to the rich, successful and talented. Others believe that owning a business is an unjustified risk, especially in the context of a permanent economic crisis.

With such views, people live their whole lives, unable to escape from the clutches of hard wage labor and the vicious circle of existence from paycheck to paycheck.

By changing our ideas about the essence and meaning of financial investments, we can change not only our own financial status, but also our destiny. Freedom (including financial freedom) is, first of all, an internal state, and only then - expensive restaurants, travel, yachts and luxury cars.

Everyone can achieve all this, if there is a desire. If you want to become free, change the vector of your thinking: get involved active economic activity - start working for yourself.

Investing in a personal business is:

• earnings, which, as they develop, are less and less dependent on labor costs;
• confidence in the future;
• opportunity to implement the most daring ideas and plans.

Modern investment technologies allow you to start your own business with a minimum capital. Special knowledge is also not required - there are many areas of business that do not require the education of an economist.

2. Best Startup Investments - 5 Proven Options

Option 2. Production

When choosing investments in finished production, investors should be guided by the level of profitability of the enterprise, its competitiveness and possible risks of losing funds.

It is important that the products of the company in which you invest are in stable demand in the market. The timing of capital turnover is also important.

Anna Sokolova

Step by step instructions and pitfalls

We have already made detailed selections about where to go for a startup with a bare idea and where to get money for a business in various niches, but this did not stop the flow of questions from newcomers. This time we have combined the Rusbase tutorials into a single logical chain to guide the very beginners.

Where to start looking for investments? The people who ask us this question are usually at the idea stage. In order to attract investments, they will have to go a long and laborious way: work out an idea well, study competitors, assemble a team, create a working prototype of a product, make a competent presentation, register in online services to find an investor, upgrade in an accelerator, participate in competitions, make acquaintances at events, find potential investors and write them a lot of letters, read specialized press and try to get on its pages.

Some items here are optional, some do without them, but the general algorithm is this. In itself, its passage does not guarantee the attraction of investments - it all depends on you and your product. But without a presentation and understanding of the investment market, you definitely won’t see it.

What to do with an idea?

Work out! Your brilliant idea is worthless until it starts to attract an audience and bring in money. Without a working prototype and team, investors will not listen to you - unless, of course, you are already known in the market as a successful serial entrepreneur. By investing in an idea, an investor risks not only money, but also reputation. To prove your ability to do business, you need to independently find at least minimal resources to create a product.

Often, startups are afraid to tell experts about their brilliant idea, thinking that it will be stolen. In fact, an idea is worthless until it is implemented. This simple truth is reflected in paragraph 5 of Article 1259 of the Civil Code of the Russian Federation: copyright does not apply to ideas, concepts, principles, methods, processes, systems, methods, solutions to technical, organizational or other problems, discoveries, facts, programming languages. You can assign intellectual rights only to technology, unique design and software. Learn more about copyright protection options.

Moreover, the idea almost always turns out to be not new if you thoroughly study the market. Even if the product is unique, it is usually possible to find substitute products, albeit with different properties. An investor will never believe that you have no competitors at all. He will consider that you have poorly probed the ground and you should not be given money.

Before approaching venture capital investors, you need to understand the difference between a startup and a small business. In the mass consciousness, the word "startup" often means the initial stage of business development. In fact, this is a special type of enterprise that implies product innovation, global ambitions and rapid growth. If you want to open a traditional business (for example, an atelier or a flower stall), then you will have other investors and a different strategy. Venture investors are still more fond of projects related to IT and innovation.

Where to look for a team?

To get even a fraction of investor attention, you need a working prototype and a team. It is difficult to create a product alone, so you need to try to infect someone else with your idea.

Experienced entrepreneurs advise attracting like-minded people to start-up events. Especially at hackathons, where you can see a person in action. You can search for competent co-founders using special services - for example, on the website CoFoundIt.ru, which recently launched IIDF (the base is formed from accelerator graduates). You can also always make inquiries with friends or throw a call on social networks, but in this case there is less chance of grabbing an experienced specialist.

More information about team building can be found here:

If you already have an MVP

A working prototype is not a landing page with empty forms. At the investment search stage, it should already be tested by potential clients. You also need to come up with and be able to clearly explain the business model - how you will make money on a unit of product.

If theoretical knowledge did not help you figure out the idea, MVP and monetization strategy, you can turn to product development specialists. For example, this is done by the Create company, whose services will cost you from 150 thousand to 1 million rubles, depending on the amount of work.

Well, if you have a working prototype, you can start looking for an investor. To do this, you need a thoughtful, compelling presentation that will form the basis for your pitch.

But before diving into the intricacies of creating the perfect slides, it’s worth thinking hard: do you really need an investor? It is important to understand that investment is not a panacea. The business is not built on them, but on customers and sales. If this is not the case, then no investor will help you. It is most correct to attract investments to increase sales, because the essence of a startup is rapid growth. If you develop well, investors will come to you, you'll see.

So sometimes you just don't need an investor. Some start-ups generally manage to develop the company only on their hard-earned money - this is called bootstrapping, which translates from English as belt tightening. And this approach has a lot of advantages - for example, complete freedom of decision-making and a serious pumping of entrepreneurial skills.

In addition, there are hundreds of free or cheap services on the Internet that will save you money, effort and time when solving various business problems.

How to make a presentation for a startup?

Investors are doomed to watch hundreds of presentations a year - respect their time. The presentation should be concise and well-structured, that is, contain visual information about the team, product, market, audience, business model and capitalization.

Read about the rules for creating a successful presentation here:

If you still cannot combine these tips and our free templates into a quality presentation, you can.

But some beautiful and intelligible slides are not enough for investors - they want to hear about money and their profits. To prepare in advance for tricky questions, first read these materials:

Search for investments through the database of startups

When you already have a product and a clear outline of the project (which are outlined in the presentation), you can register for online investment search services. Investors are looking for projects there in the niches they need. Placement in startup databases is usually free, but projects are moderated, the severity of which depends on the policy of the resource.

• Rusbase Pipeline adds startups only if there is a working prototype and signs of demand (now we have about 350 projects in the database), investors - only if they are ready to invest at least $50 thousand in one project (their list exceeds 200 names).
• StartTrack is a crowdfunding platform from IIDF that helps investors make joint deals. A startup needs to pay a commission for attracting investments. Now there are 725 investors and 37 projects in the StartTrack database. This ratio hints that the site's requirements for startups are very high.
• Spark is a service for finding an investor who has retrained into a crowd of technological projects (analogous to Habr), where you can share experience and post vacancies. There are 4249 projects in the database, 1329 of which are looking for investments.
• Napartner is one of the first startup exchanges on the Russian market. As stated on the website, there are 1139 registered investors, 9892 "innovators" and 456 projects in search of investment. There is also a section for selling a ready-made business and a section for vacancies.
• Askcap is perhaps the largest Russian database of startups. According to the project's own information, profiles of 5,410 projects are posted on the site, most of which are available only to authorized users. 163 partners work with Askcap - venture funds, incubators, accelerators and technology parks.
• AngelList is the world's premier startup and investment discovery service and has spawned many clones (ours are listed above). Its database contains 1589 startups and 378 investors from Russia. AngelList provides opportunities for co-investing in projects, posting vacancies and resumes.

Participation in competitions and other events

Contests help to gain valuable competitive experience, and in case of winning - a grant and investor attention (including due to reporting publications in the media). Competitions, hackathons and free educational programs for startups are regularly held in Russia and abroad - it is convenient to follow this stream of opportunities with our tag.

It can also be helpful to be like industry events, especially if you're new to the venture capital scene. There you can listen to successful technology entrepreneurs, meet potential investors, catch the main trends, talk about your project and get feedback. Of course, a measure is needed in everything - you can’t promote a project with connections and hangouts alone. We collect the main events of the startup industry in the "Entrepreneur Calendar" section.

Active search for an investor

If you did not find an investor at the events, you can try to write to venture funds. Try - because cold and warm contacts in such matters do not work well, the most effective means has always been and will be a personal acquaintance.

Before writing a letter to an investor, it is critical to make sure that your project meets their preferences. Funds usually indicate on their websites startups in which niches and stages they are interested in. If not, then you can still guess from the list of portfolio companies (which should be studied in any case). To compile a list of funds to which you can submit your project for consideration, you can use our database of investors - there are convenient filters by niche and stage.

What to write to an investor? Before you sit down to write a letter, you need to carefully study the foundation's website. Investor fan mail never worked. Also, in no case should you write from someone else's box. In order not to be left without an answer, you need to accurately formulate the subject of the letter, adequately present yourself and the project (and yes, ask a literate friend to subtract the text for errors) and explain how your startup is relevant to the fund (for example, similar or complementary to one of the portfolio projects). If the letter consists only of a reference to an attached presentation, it simply will not be opened.