Letual Diamond Card - how much is the discount, when is it available and is it possible to save money on purchases? Many store customers ask these questions. Letual (LʹEtoile) offers its customers products from world brands, and by definition they cannot be cheap. But there is a loyalty program with very, very favorable conditions. Do you want to buy branded perfume with a 10, 20, 25% discount? Meet Letual discount cards!

Anyone can apply for a discount. As much as 25% - this is the percentage of maximum savings that the owner of a diamond card receives

Who are we?

Since 1997, the company has been giving you the opportunity to purchase high-quality skin care products, decorative cosmetics, and perfumes.

Only in our store customers have access to perfume “creations” from such world brands: CLARINS, PRADA, VERSACE, NARS, CHANELL, VALENTINO, LOREAL PARIS, BURBERRY, DOLCE&GABBANA and many others.

How to earn a discount from Letual

Want to save more? Receive gifts? To take advantage of such opportunities, just become a member of the discount club!

There are 4 types of cards in total.

• Ruby S Having made a purchase for 399 rubles, fill out the appropriate form and receive a 10% discount on all products offered by the store.
• Sapphire. E If the buyer left 3,000 rubles in the store (not necessarily at one time), the discount on subsequent purchases will be 15%.
• Amethyst Card Letual– how much discount also depends on how much you bought. After 15,000 rubles have been spent, minus 20% of the purchase price is provided to you.
• Diamond– purchase amount from 25,000 rubles. makes it possible to get a discount with the highest percentage of 25%.

Replace the card of a lower level with a new one, preserving the points already accumulated. To do this, just fill out the form right next to the cash register.

Discounts apply to any product in the store, provided it is not on sale. If you have questions about the possibility of purchasing such a perfume, contact a consultant.

Thanks to Letual products, you will create your own lifestyle and find your social status. And you don’t have to overpay at all - after all, there is a discount card!

Accumulation of points

Points on your account are updated within 10 days after payment for the perfume at Letual. The amount accumulates on the card. If the number of accumulated points corresponds to what is required to increase the discount status, the next time you go to a cosmetics store, minus 10% of the total receipt awaits you - at a minimum, and at a maximum - 25%.

Check savings

How to check how much money has accumulated in your account? It’s as easy as shelling pears: go to the official Letual website (www.letoile.ru), select the type of your card and enter its number in the field provided for this.

Birthday gift

Subscribe to SMS and email notifications. On the birthday, the birthday person will receive an SMS with an invitation to make personal purchases. So the company will allow you to save 25% of the cost of the product, regardless of the card you have. Moreover, the promotion will be valid for another 11 days after the festive event.

The company's website provides detailed information on which clients are eligible for gift certificates, how to create a personal account, and subscribe. Check out special offers and buy good quality cosmetics at a good price.

Perfume and body care stores have always been popular. Today they can be found in large quantities on the market, but not all of them have become actively used. It must be admitted that good perfume is not cheap. Especially in a crisis, when the ruble exchange rate jumps, and along with it the price of imported products (from France, USA, Finland, etc.).

In Russia, popular cosmetic brands are the stores “Rive Gauche”, “L’Etoile”, “Golden Apple”, “” (Île de beauté) and others. By the way, these are international brands - they can be found in other countries of the planet. The shelves of these stores stock the world's leading cosmetics and body care products. Like any other self-respecting brands, these stores operate their own discount cards as part of their marketing plan. They operate according to a cunning scheme: you need to spend a considerable amount of money in order to accumulate points that allow you to receive a VIP card with a maximum discount.

The question arises: “How to get a gold card?” Of course, you can save for years on privileged cards ( in “Rive Gauche” - Gold, in “L’Etoile” - Diamond) giving up to 30 percent discount. For example, to get a Diamond Card, you need to buy at least 25,000 rubles! Or cheat a little and get these VIP cards without buying anything from perfume chains.

The fact is that as part of their marketing strategies, these cosmetics stores have launched an interesting campaign. It is called “Card Exchange”, but in reality no exchange takes place: all cards remain with the owner. It is enough just to show the card of the perfume store from the proposed list at the checkout and receive a card of the corresponding class as a gift. It is difficult to say for sure why exactly this attraction of generosity was invented. Perhaps the perfume market is thus adapting to the current conditions of survival in Russian realities. In addition, it should be noted that the promotion is valid for an indefinite period.

Valid Rive Gauche and Letual discount cards:

This is what the Rive Gauche gold card looks like. There is also a unique number on the front side.

There are two types of cards actively used in the perfume network. The first one is standard. She is white. It records the amount of savings from each purchase using the following calculation: 1 ruble = 1 point.

When you reach 10,000 points (as well as during some promotions), you are given a gold Rive Gauche discount card, which provides a discount from 3% to 30% on all products in the store. She also gives privileges in other places.

For example, a 10% discount on any film at the Mirage cinema. There are several other places in St. Petersburg where you can buy something cheaper with this card (for example, pizza at Mama Roma). In general, look at the official website of the perfume chain: there really are a lot of partners. Read more.

25% discount at L'Etoile. This is what a diamond card looks like. Her number is on the front side.

"" is more difficult. They have several discount cards that differ in rank. The lowest is ruby ​​(10% discount) from 399 rubles, the most privileged is diamond (25% discount) from 25,000 rubles. There are four of them in total, but we are interested in the one that gives a 25% discount immediately. Of course, it only works in the Letual network, so it is beneficial for true connoisseurs of cosmetics who strive to buy perfumes not at exorbitant prices. But it will help us get a gold card from Rive Gauche without buying anything in the store itself.

The whole trick is as follows. It is enough to find a person who has a card of one of these stores and borrow it for a while. Then go with it to the desired store, show the card to the cashier, fill out a short form and pick up your “Rive Gauche” or “Rive Gauche” card, which the seller will issue. The whole process usually takes no more than five minutes. They don’t check anything, you don’t need a Russian passport. Just come get your card. However, you do not need to activate or register it on the website. The next day it will become valid automatically.

Let's show with an example:

Let's say a friend has a Rive Gauche Gold Card. You go with this card to L'Etoile. There you show it to the cashier, fill out the form to receive a “Diamond Card” and receive it in your hands. Note that at the moment this card gives a maximum discount of 25% in the L’Etoile chain of stores (under normal conditions, to receive it you need to spend at least 25,000 rubles). After which we go to Rive Gauche, show our Diamond Card from Letual there, fill out the form again and receive a gold card. All. Now you have both privilege cards in your hands. And yes, you can now give back a card you borrowed from a friend :).

As you can see, you can go to L’Etoile not only from Rive Gauche, so if you have cards from other chains (“Golden Apple”, “”, etc.), then you can safely go with them :)

Since 2018, obtaining a Rive Gauche gold card has become even easier. Now it is enough to present a card from other cosmetics stores (Letual, " ", "Golden Apple", "Degal"), giving a discount at least 15%. That is, even amethyst “Letual” will do.

In fact, you can produce unlimited number of cards along the chain: Gold “Rive Gauche” - “Diamond Letual” and provide your friends with cards in the required quantity.

Card exchange promotion It does not work in the Rive Gauche, located in St. Petersburg and the Leningrad and Moscow regions. IN Moscow you can get a card if you buy something for 300 rubles + show it VIP card store " Arbat Prestige". With L’Etoile, everything is fine in this regard - you can exchange it anywhere.

USEFUL LIFE HACK: from 2019, you can save additional money when placing orders at Letual and Rive Gauche through their official websites. You can return money from each such purchase through a cashback service. Our article describes in detail how to make such purchases.

Interesting features that are important to remember:

• According to the usual rules, it is much easier to get a bonus gold card with a maximum discount from Rive Gauche (it is enough to accumulate more than 10,000 points on a standard card, at the rate of 1 point = 1 ruble) than to spend an insane 25,000 rubles from L'Etoile .
• With a privileged card "" you can receive discounts not only in the network of these stores. In particular, with gold plastic you can watch films in Mirage cinemas with a 10% discount on one film per person, as well as in other retail outlets in St. Petersburg and North-West Russia (for example, in Petrozavodsk).

Cool lifehack:
If you just need VIP discount cards for Russian cosmetics stores to make a purchase, for example, in the online stores “Rive Gauche”, “” or “”, then you can try to use them, which one of the visitors to our site kindly shared with us.

In these simple ways you can get very profitable cards from popular cosmetics and body care stores in Russia. Enjoy it for your health!

An important point: we are not official representatives of the sites that we write about in the article, so if you have an individual question (for example, problems logging into your account / not receiving bonuses or cash / identification, etc.), then it is better to ask them directly to the service representatives themselves.
Did we manage to uncover the topic? Share your opinion or question in the comments to the article. We will help, tell you in more detail, and discuss!

Letual stores regularly host interesting promotions, creative competitions, bonus programs, and master classes by professional cosmetologists and makeup artists. When purchasing one product or even a perfume, you can receive a gift of an equivalent product or a valuable prize (bag, watch, etc.). For regular customers there is a discount system for club cards. Club members only need to make purchases at online stores to accumulate points and receive discounts. Very often, promotions are directly related to cards: doubling the discount, a certain gift for a purchase, a free visit to a cosmetologist, etc. For participants in the discount system, the company often holds concerts, presentations of new products, club parties, and gives discounts.

Letual discount cards

How much discount does a ruby ​​card give?

The Letual ruby ​​card gives a 10% discount.

How to get a card

The card is issued for any purchase over 399 rubles. You also need to fill out a form.

Sapphire Card Letual

Sapphire Card Letual

How much discount does the sapphire card give?

The Letual sapphire card gives a 15% discount.

How to get a sapphire card

The card is issued when your purchases total more than 3,000 rubles.

How much discount does an amethyst card give?

The Amethyst Card gives a 20% discount.

How to get the Letual Amethyst Card

The card is issued when your purchases total more than 15,000 rubles.

Diamond or gold Letual card

How much discount does a diamond card give?

The Diamond Card gives you a 25% discount.

How to get a Letual Diamond Card?

The card is issued when your purchases total more than 25,000 rubles.

Why do many people call it the Letual gold card?

Probably due to the color, the card actually looks gold.

Discounts are not provided on all products: some brands have restrictions, and discount bonuses do not apply to participating products and are not cumulative.

All accumulated bonuses are transferred from the old card to the new one. You can also immediately receive a “diamond” discount by making a one-time purchase in the amount of 25,000 rubles or more. The company sometimes practices distributing discount cards to target audiences. Promotions are held in busy places on the streets near company stores or in shopping centers. This way you can get a sapphire card completely free of charge. To activate it, you must fill out the company's application form.

If you lose your card, just contact any of the stores and it will be restored immediately.

The L'Etoile chain of stores provides the opportunity to receive a club card for cardholders of other perfumery and cosmetics chains. At the same time, cards of other stores are not confiscated from holders. The company makes an equivalent exchange:

• any Douglas card changes to a Letual Ruby card;
• RIVE GAUCHE blue - on Ruby;
• RIVE GAUCHE gold - on Diamond;
• Ile-De Beaute - on Sapphire;
• Ile-De Beaute VIP - on Brilliantovaya;
• Golden Apple 10%, 15%, 20% - on the corresponding ones;
• Golden Apple 25 and 30% - on Diamond.

The Letual network regularly operates the “Birthday Boys” promotion for owners of all cards except Diamond cards. To take part in it, you need to subscribe to SMS or mailing list. On his birthday, the participant of the promotion receives congratulations and an invitation to purchase. The promotion is valid for 11 days, including birthday, and the client receives a one-time 25% discount for purchasing goods for any amount upon presentation of a passport and a congratulatory message or a printed letter to the cashier. The birthday discount is valid for any product, cannot be combined with a card discount and is provided only to the card holder.

On the official website letoile.ru you can check the balance of your card (if it is not diamond) and find out how many more points you need to accumulate in order to get a big discount. To do this, go to the “Check Balance” page, fill out the form, indicating the card color and number. If the balance exceeds the previously specified amounts (3000, 15000, 25000 rubles), then you can safely go to the Letual store to exchange your old card for a new one.

About the Letual store

Letual (L’Etoile is translated from French as “star”) is the most famous Russian chain of branded perfume and cosmetics stores. The company opened its first store back in 1997 in Moscow, and a year later the first regional outlet was launched in Voronezh. Today the chain has about 850 stores in more than 250 cities. A self-service system, the availability of samples, stylish and thoughtful display design, unobtrusive musical accompaniment, convenient division of goods by brand and category, highly professional and competent consultants - all this contributes to a comfortable pastime, pleasant shopping and customer loyalty. The assortment of each Letual store includes tens of thousands of original perfume and cosmetic products and more than 150 brands, both elite (Blumarine, Christian Dior, Chanel, Givenchy, Guerlain, Prada, Estee Lauder, HugoBoss, Lancome) and more democratic (Bourjois, Gillette, L`Oreal, MaxFactor, Maybelline, REVLON, Rimmel, WELLA).

Since 2011, the company has been producing a full line of decorative cosmetics, skin care products, a collection of accessories and jewelry under its own L’Etoile brand. The best French and domestic specialists who use innovative technologies and high-quality raw materials work on the creation of products. L’Etoile selection products are distinguished by a rich color palette, functional and modern design, and reasonable prices. The Letual chain has the exclusive right to sell Lulu Castagnette, Banana Republic and LOEWE perfumes. Being the largest chain of perfumery and cosmetics stores in Russia, L’Etoile offers new products from global manufacturers simultaneously with leading European retail companies.

Shopping is a pleasant activity with a powerful anti-stress effect, and purchasing your favorite cosmetic products and perfumes at an impressive discount is doubly pleasant.

It has become a good tradition in the Letual chain of stores to hold a large number of tempting promotions, during which you can purchase products of a famous brand at a big discount. Thanks to creative competitions and interesting master classes with makeup artists and cosmetologists, Letual remains the favorite store of most quality-conscious customers. Having made purchases for a certain amount, you can become a member of a discount club, and the more points you accumulate, the more noticeable the discount becomes. Often, promotions provide not only the opportunity to make profitable purchases, receive gifts and provide free spa treatments, but also increase the interest on the card. The Letual discount card will be a pleasant bonus for purchasing your favorite face and body care products. And for its regular customers, the company holds creative evenings, concerts and presentations of new products. The main task of the discount club is to maintain feedback with customers and, based on their wishes, present new promotions and offers.

Letual discount cards with different statuses are used when purchasing goods from a chain of stores. The higher the status, the greater the discount.

Letual cards are divided into 4 types by color

	Ruby card How to get You need to make a purchase in the amount of 399 rubles and fill out a form with the card holder’s data. What percentage discount The minimum discount is 10%. Cards of any "Douglas" status are changed to a ruby ​​card; Blue RIVE GAUCHE card; Cards "Golden Apple" status 10.
	How to get Issued upon purchase in the amount of 3000 rubles What percentage discount 15% discount. How to get a card if you have cards from other networks All cards (except VIP) “Ile-De Beaute”; Card "Golden Apple" with a face value of 15.
	How to get Issued when purchasing goods worth more than 15,000 rubles. What percentage discount 20% discount. How to get a card if you have cards from other networks “Golden Apple” cards with 20% status
	Letual Diamond Card or Gold Card How to get Issued when purchasing goods worth more than 25,000 rubles. What percentage discount A 25% discount is the maximum discount in the store. How to get a card if you have cards from other networks RIVE GAUCHE gold card with a 25% discount; VIP card "Ile-De Beaute" with a 25% discount; Cards "Golden Apple" with an available discount of 25 and 30%.

The cards are valid for all products presented on store shelves, except those that are currently participating in promotions. Exceptions may be made by some manufacturers, about whom it is better to check with consultants. In order to receive the desired discount, simply present your card at the checkout when purchasing.

The initial status of the cards is determined by the amount of the very first purchase. This means that if the first purchase exceeded 3,000 rubles or 15,000 rubles, then by filling out a form with personal data, you can immediately receive a sapphire or amethyst card, respectively.

How points are accumulated

The total amount of all purchases accumulates on the discount card, thereby replenishing its balance. The higher the balance, the greater the chances of receiving a card of a higher status with a more pleasant discount. After the required amount of points has been reached, you are given a new card for use, to which all bonuses and accumulated points are transferred. The balance is updated within 10 days from the date of the last purchase.

How to check your card balance

You can check your balance on the official Letual website to determine the number of points required to upgrade your card status and receive a higher discount on purchases. Diamond card holders will not have this opportunity due to the lack of a more advantageous offer. In order to check the Letual card, you need to go to the balance check tab, enter all the necessary data (card number and color). If your expectations were justified and the amount of points exceeded the required savings, then the next time you go to the company store, you can exchange the card for a new one.

Promotion in the store where you can get a card as a gift

The Letual company has introduced a tradition of holding promotions in public places to maintain interest in the brand. During this promotion, representatives distribute cards to their target audience. So you can get a ruby ​​card by simply filling out a form with the necessary data on the carrier and activating it in the company store.

Birthday Bonuses

“Letual” pleases birthday people with another no less pleasant bonus. To receive a special offer on your birthday, you must subscribe to SMS or email notifications. On a holiday, the card holder (with the exception of the diamond card) receives an invitation to make birthday purchases. Upon presentation of an SMS or congratulatory letter and presentation of an identity card, the birthday person has the right to make a purchase for any amount with a 25% discount. The promotion is valid for 11 days after receiving notification.

What to do if you lost your card

If the card is lost, the card can be restored at your nearest store. You must fill out an application indicating your registration information.

About Store

The Letual chain of stores currently occupies a leading position in the market of perfume and cosmetic stores. The existence of the brand dates back to 1997 in Moscow. Since then, the network has grown incredibly quickly, while maintaining the quality of the products sold. In 2011, the company released its own line of cosmetics and related products, which are in no way inferior in quality to famous manufacturers, but at a more attractive price.

The Letual brand store offers thousands of luxury and mass market products from the most famous brands. Thanks to a convenient self-service system, you can independently select and test the product before purchasing. The company is famous for following fashion trends and providing the latest and most current collections of cosmetics and perfumes.

“L’Etoile” - The company is one of the large retail chains in the perfumery and cosmetics market. it is comfortable, fashionable and beautiful. This is the place where you should be!

The loyalty program for regular customers of the L’Etoile network continues to actively develop and delight the owners of bonus cards. Your fashionable and beautiful purchases will become even more enjoyable.

L'Etoile is a visionary concept perfume and cosmetics retail store founded in 1997. The L'Etoile store is open to everyone who dreams of purchasing high-quality products from the global and domestic beauty industry in a luxurious atmosphere. L'Etoile's mission is to create a new lifestyle for its clients, participating in the formation of their social status and lifestyle. Every day, more than 900 L’Etoile stores in Russia and Ukraine open their doors, in synergy with the modern Internet department store www.letu.ru, opened in 2007.

"L'Etoile" Online store offers products from more than 150 brands of the global beauty products industry in perfumery, decorative cosmetics, skin and hair care products, personal hygiene and children's products, along with its own brand "L'Etoile Selection". Only here, in an atmosphere of absolute luxury and comfort, you can touch the iconic creations of world brands: CHANEL, DIOR, NARS, BURBERRY, DOLCE&GABBANA, CLARINS, SHISEIDO, DSQUARED, PRADA, VALENTINO, VERSACE, LANVIN, LOREAL PARIS and many others.

The most famous

Beautiful design, impeccable recognizable style, competence and politeness of sales consultants and, of course, a wide range of products and a flexible system of discounts, uniform for the entire network, made it popular among numerous clients.