Who trades Forex. Trading volume on the foreign exchange market

Today, the Forex market is the largest and most powerful exchange trading system in the world. According to companies, in 2000 the daily currency turnover was 1.5 trillion dollars, in 2010 this amount was already 4 trillion. Given these enormous amounts, company analysts predict an increase in cash turnover by as much as $10 trillion by 2020.

When we talk about the Forex market, we mean the international foreign exchange market, where the purchase and sale of foreign currency is carried out. The prerequisites for creating a trading system of this kind appeared back in the 70s of the twentieth century. As a result of the change from the Bretton-Woods system, which firmly fixed the exchange rate depending on the price of an ounce of gold, to a system of floating rates, which made it possible to exchange currency without linking it to the price of gold.

In total, over 70 currencies are traded on the Forex market. Among them there are the main currencies, which occupy leading positions in the purchase and sale, and the so-called exotic ones - with very low trading volumes. The main currencies include the familiar US dollar, the European currency, the British currency - the pound sterling, the Japanese currency - the Japanese yen, the Canadian dollar, and the Swiss franc. For exotic ones: Brazilian real, Turkish lira, Mexican peso, etc. Please take into account that Forex, figuratively speaking, is the exchange of funds from one country for the currency of another at their market rate; purchase and sale are carried out in pairs of these currencies.

A currency pair is a system in which one currency is valued in comparison to another. The main and most profitable currency pairs on Forex include: Pound Sterling/US Dollar, Euro/US Dollar, US Dollar/Japanese Yen.

Due to the huge number of participants in the market participating in exchange trading, currency fluctuations occur continuously, exchange rates change virtually every second. The number of participants in this process is not limited by any limits. The Forex market consists of various players. They can be various banking institutions, insurance companies, corporations, firms, and individuals with small capital.

Trading and entering the market is carried out with the help of brokerage companies and various dealing centers. One of the main features of the Forex market is the so-called margin trading. The idea is that a trader can make a transaction without having the entire amount of money. In this case, the broker only requires a security deposit. Some participants in this market only seek to exchange currency, so the bulk of the market consists of currency speculators who profit from changes in exchange rates.


SECTION 2. Who trades futures?
SECTION 3. Why trade futures?
SECTION 4. How is futures trading done?
SECTION 5. How to start trading futures?

Traditionally, traders are divided into two main categories, hedgers and speculators.

Hedgers use the futures market to manage price risks.

Speculators, on the other hand, take on these risks (purchase them) in an attempt to profit from favorable price movements.

Futures help hedgers manage their market risks, but the market would not be possible without the participation of speculators. They provide the amount of market liquidity that allows hedgers to enter and exit the market most efficiently. Speculators can be full-time professional traders or traders who take up trading as a hobby. Some traders hold positions for many months, while others spend no more than a few seconds. Regardless of their approach, every market participant plays an important role in making the futures market an efficient place to do business. Below we will describe the general features of the types of market participants.

Hedgers

Hedgers have positions in the cash market of the underlying commodity (asset). They use futures to reduce or limit the risk associated with adverse price movements. Producers, such as farmers, often sell futures on the crops they grow to hedge against falling prices. This makes it easier for manufacturers to plan costs. Likewise, consumers of commodities, including manufacturers, buy futures to protect their original cost of a much-needed commodity. This allows them to build their business by planning and recording costs for key production components. Examples: airlines insure the cost of fuel; jewelers insure the value of gold and silver. This makes it easier for companies to manage price risk, and stabilize the cost of the products they produce, which are ultimately sold to the end user, which is us.

Individual traders

Many speculators are ordinary people (although if a person becomes a trader, then this is no longer an ordinary person), trading with their own money. Individual traders are unique in that they always have their own opinions on how to gain a financial advantage from the direction of a particular market. Electronic trading has helped individual traders enter the exchange by improving access to prices and trading information. The speed and ease of trade execution combined with modern risk management techniques gives traders access to markets and strategies that were once only available to institutions and major players.

Portfolio managers

Portfolio or investment managers are responsible for investing or hedging the assets of mutual funds that are traded on an exchange or profit from exchange trading. The portfolio manager implements the fund's investment strategy and manages day-to-day trading. Futures markets are used to reduce market exposure in a portfolio.

Private trading firms (prop offices)

Private trading firms, also known as prop firms, make profits as a result of the activities of their traders in the market. These firms train their traders and provide money by requiring them to execute a large number of trades per day. By trading with prop company money, traders have the opportunity to trade with greater leverage than if they were trading for their own account. They also gain access to research and strategies.

Hedge funds

A hedge fund is an investment portfolio that is managed using advanced investment strategies to maximize financial performance relative to a market asset. The name "hedge fund" originated historically when the first hedge funds tried to hedge against the risk of a bear market by selling assets in the market. Today, hedge funds use hundreds of different strategies in an attempt to make a profit. The diversified and highly liquid futures market offers hedge funds the ability to execute large transactions and reduce exposure in their portfolios.

Market makers

Market makers are trading firms that, by contract with an exchange, have agreed to provide continuous liquidity in the markets while simultaneously ensuring the execution of sell (buy) and buy (sell) orders, usually in exchange for a reduction in trading fees. Increasingly, the importance of market makers in the electronic market, who, as a group, provide a large portion of the market with liquidity that allows large transactions to occur without causing significant changes in price. Market makers often profit from the spread (the small difference between the bid and bid prices) or trading in related futures markets.

Liquidity

Characterizes a stock or commodity market with a sufficient amount of volume and open interest (positions) to be able to enter and exit the market at the current price. Market participants tend to seek liquid investments such that their trading activity does not affect market prices.

SECTION 3. Why trade futures?

Futures provide a fast, low-cost route to 24/7 exposure to financial and commodity markets.
The increased interest in global markets has increased attention and attracts traders from all over the world.
By researching markets, traders assess the future direction of movement in commodity prices, energy asset prices, metal prices, currencies, interest rates and stock indices. CME offers products across all major assets.

Hello, dear readers of the financial magazine “site”! Today we will talk about trading on the stock exchange for beginners and novice traders, where to start playing on the stock exchange on the Internet, how to learn to play (trade) successfully.

After all, the popularity of trading on the stock exchange has been continuously growing for several years. In this regard, more and more beginners want to start making money on the stock exchange. But many are lost, not knowing where to start.

That is why we wrote this article, from which you will learn:

  • How to play and make money on the stock exchange;
  • What are the features of playing on the stock exchange via the Internet?
  • Where should a beginner start?
  • Which broker is better to choose for trading on the stock exchange?

This publication will help beginners understand the basics of trading on the stock exchange. As a result, you will be able to start trading on the stock market with more confidence.

So, how to start trading and learn how to make money, read our article.


Where to start playing on the stock exchange for a novice trader, how to learn how to trade correctly and make money on the financial markets, which broker to choose for trading on the stock exchange - read more about this

1. Basics of trading on the stock exchange - what exchanges are there and how to trade on them 📋

Due to the fact that the popularity of exchanges is continuously growing, more and more people are wondering whether Is it really possible to make money from them?. In fact, those who know how to analyze risk, have sufficient knowledge and a little luck, and also have high stress tolerance can make a profit using the exchange.

With the combination of the above factors, the exchange is quite capable of replacing several areas of a trader’s life at once: work, hobbies and gambling.

There are several types of exchanges:

  1. Currency exchanges. Trading is carried out in a variety of currencies and their combinations.
  2. Stock exchanges. In stock markets, transactions are carried out with securities, the most popular of which are bonds and shares.
  3. Commodity exchanges. Commodity markets allow you to make transactions in various products, including oil and gold.
  4. Derivatives Markets– futures, options and others.

There are currently several stock exchanges operating in Russia. The most popular and stable among them is Moscow Exchange , which was formed in 2011 after the merger of the MICEX and RTS. Here transactions are carried out with shares, as well as derivative financial instruments on them and the index (options and futures).

Among the international exchanges, the most popular can be called Forex . Here, foreign currencies are traded in non-cash form, as well as other assets. We already wrote in more detail about this in the last issue.

Exchange plays the role of an intermediary between the seller and the buyer. Trading participants submit their bids for the transaction. After this, all offers are processed on the exchange, and the players are brought together.

Before you start trading, you must choose a market and an exchange.

This is based on the following main criteria:

  • assets being sold;
  • locations;
  • level of risk;
  • leverage.

When the exchange is selected, it is necessary to carry out choosing a broker , which allows you to interact with her. At the same time, there is also a dependence on a huge number of criteria.

Among them are the following qualities of a brokerage company:

  • reliability;
  • prestige;
  • convenience and quality of cooperation with a broker.

Once the intermediary has been selected, you can begin trading. First of all, you should analyze the market situation and make a forecast for the movement of the asset. Then, using the Internet, you can place orders, open and close positions, focusing on the forecasts obtained during the analysis.

It is important to understand that trading success is impossible without a responsible and attentive attitude to it. Moreover, beginners are recommended to study the basics of its operation before entering the stock exchange. This will help reduce the likelihood of losing money. By the way, we already touched on the topic in the previous article.


Features of the game on the stock exchange on the Internet

2. Playing on the stock exchange via the Internet - features of online stock trading 📊

With the development of information technology, the appearance of exchanges has changed a lot. Previously, traders gathered in one large building to carry out trading operations. Trading on the stock exchange was carried out in person, and by telephone.

Today there is no such need. Anyone can start trading without leaving home. To do this, it is enough to have a computer and Internet access. We wrote in more detail about and how it happens in a separate article.

At the same time, online trading on stock exchanges and Forex implies the ability to quickly study all types of news, as well as use the latest analytics from experts. This provides invaluable support to market participants of all experience levels – from newbie before professional.

Moreover, when trading via the Internet, a trader can use wide functionality of trading platforms . It is possible to track changes in rates on charts online, use a variety of indicators and graphical tools, which, if necessary, can be superimposed on a chart.

An excellent option for trading on Forex is the platform MetaTrader 4/5. All the functionality a trader needs is presented here.

However, online trading also has a disadvantage. The trader makes it impossible to see real quotes. Some brokers use fraudulent schemes and provide traders with data with some delay. This deprives the trader of the opportunity to make a transaction at market prices, while the broker can turn the situation in the direction he needs.


Proven ways to make real money on the stock exchange for dummies

3. How to make money on the stock exchange - TOP-4 real options for earning money 📈💸

Some people believe that the only way to make money on the stock market is to in carrying out speculative transactions. However, this opinion is fundamentally wrong. There are at least four ways to make a profit on the stock exchange. Let's look at them in more detail.

Option 1. Independent trading

Approximately 90 % of exchange participants trade independently. They open and close positions in anticipation of a certain change in rates and making a profit.

It is important to understand that independent trading is not possible without learning the basics of working in a trading terminal, as well as obtaining at least a minimal knowledge of trading theory and analysis.

For example , the trader opens an account with a broker and deposits an amount equal to 1 000 $. Using the basics of technical analysis, a trader carries out trading operations. After 30 days the deposit balance is 1 300 $. Thus, the profit for this period is 30 % .

It is quite natural that at the initial stage, beginners invariably have a question: how much can you earn by trading Forex on your own?. Moreover, the Internet is replete with assurances about the possibility of receiving more than 300% profits monthly.

Professional traders explain to beginners that this level of income means too much risk. And this leads to the fact that the likelihood of a complete loss of funds increases significantly. At a normal level of risk, professionals earn about 10 -30 % monthly.

Option 2. Transfer of funds to trust management

By the way, you can trade financial assets (currency, shares, cryptocurrency) directly on the stock exchange. The main thing is to choose a reliable broker. One of the best is this brokerage company .

Those who do not yet have sufficient knowledge or are not psychologically ready to trade on their own do not need to refuse to earn income on the stock exchange. They can transfer funds to trust management professionals. In this case, the trader will trade using the investor’s funds, taking part of the profit received for himself.

The average rate of return is approx. 10 %. Studying the statistics, you will notice that many traders show much higher levels of profit.


But do not forget that too high values ​​often indicate that the trader is pursuing an aggressive trading policy. This inevitably means that the risk of losing funds is very high.

Therefore, you should not buy into high yields and risk your invested funds. Moreover, traditionally investments in PAMM accounts are not insured. In other words, no one guarantees that the manager will not lose the deposit. The money will not be returned to the investor.

Option 3. Participation in affiliate programs

Affiliate programs allow owners of popular websites to earn money, as well as those who know how to attract clients in various ways. Brokers are constantly looking for new clients. That's why they pay good money to everyone who advertises them.

To attract clients more successfully, it is best to use all kinds of financial sites , and stock trading resources . Practice shows that it is precisely such sites that provide the greatest return on affiliate programs from brokers.

If you decide to make money from affiliate programs, it is best to choose one of the largest brokers.

Their obvious advantages are the following:

  • high payment for attracted clients;
  • provision of high-quality advertising materials;
  • the opportunity to attract customers with interesting trade offers.

We also advise you to read our article in more detail, where we talked about popular types of affiliate programs, rules for working with affiliate programs, and also provided step-by-step instructions on how to make money on affiliate programs for beginners from scratch.

Option 4. Learning to trade on the stock exchange

This is the best way to earn money experienced traders . Professionals who have been trading quite successfully for many years and receive high returns on their accounts can start teaching activities. Most often, online or offline courses for beginners are used for this purpose.

It is also desirable to have a higher economic or financial education.

It turns out that, contrary to popular belief, you can make money on the stock exchange not only through speculative operations. The opportunities that the market offers are much more limitless and multifaceted.

4. Where to start playing on the stock exchange - deciding on a trading strategy

An important step to start trading on the stock exchange is choosing a suitable strategy. A trader can find a huge number of options. However, there are five main strategies. They can be successfully used on almost any exchange - like when trading currencies And securities, and for working with goods .

Strategy 1. Trading with the trend

Trend represents the direction of movement of quotes. It reflects the thoughts and expectations of a huge number of market participants who carry out trading operations on the stock exchange.

Trading in the direction of the trend seems to be the most logical option. If you place positions against him, the market will sweep away the trader and will not even notice.

An example of trading in the direction of the trend is trading within an equidistant channel.


Example of a trend trading strategy

A trade should be opened in case of a breakdown of the channel border. It is important to filter out false signals. Therefore, the trade must be placed only after the candle closes, otherwise the movement may go in the opposite direction and form only the shadow of the candle. This market behavior is called false signal .

By placing trades in the direction of the trend, you can determine it yourself and, by analyzing the market, identify the best moments for discoveries And closing positions. Beginners can also take advantage of the analytics provided by the largest brokers to their clients.

Strategy 2. Use of investments

The investment strategy involves using one of the options for investing funds in Forex. Most often, this option is offered PAMM accounts . Many major brokers have a similar service. Using it, you can analyze possible investment objects and select the most suitable one.

When choosing, it is important to pay attention to several indicators. The most significant is PAMM account profitability . But do not forget that it reflects not only the amount of profit that can be received by investing, but also risk level .

Therefore, specialists do not advise invest money in accounts that promise returns over 30%. Traders who manage funds in this case often pursue an extremely aggressive policy. This means that you can easily lose all invested funds.

However, investment strategies mean more than just . It can also be long-term trading (in some cases exceeding month, and sometimes year) .

To determine the moment of entry into the market, as well as the direction of the transaction being concluded, in this case it is usually used fundamental analysis . It allows you to form the most complete opinion about the market situation and make fairly long-term development forecasts. However, such trading on the stock exchange is not suitable for beginners, since forming a full-fledged opinion about the market situation is a very difficult task.

Strategy 3. Trading on the stock exchange using patterns

Pattern represents a figure that develops on a chart reflecting prices. Such figures show whether the trend will reverse or continue to move in the same direction.

Patterns are an excellent strategy for beginners. Determining them can be quite simple; you do not need to have extensive trading experience to determine entry and exit points from the market.

There are a huge number of patterns. The most popular figures "Head and shoulders" And "Rectangle" .

Figure Head and shoulders is a special combination of three peaks. The middle one has the highest maximum, and the other two, which are located on the sides of it, have approximately the same maximum.


Example of a Head and Shoulders pattern in a bullish (upward) and bearish (downward) market

In this case, it is advisable to open a sell transaction by setting Take Profit at a distance equal to that formed between the head and the neck level. For buy transactions, the reverse pattern is used - inverted head and shoulders .

Figure shape « Rectangle » is clear from the name.


An example of a trend continuation pattern “Rectangle” in a rising and falling market

In this case, the price on the chart, after some movement in a certain direction, enters a corridor bounded above and below by almost horizontal lines. As soon as such a corridor is broken, you can open a deal. Profits should be taken through the number of points equal to the width of the corridor.

We present the features of using patterns in trading in the form of a table.

Peculiarity Description
Required market knowledge Can be used by traders of any experience and level of knowledge
Time interval Trading is carried out on fairly long timeframes – at least one hour
Opening a deal To enter the market, you should wait until the candle that breaks the tracked level closes
Closing the deal Instead of exiting the market, you can use the Stop Loss level, which is set in the area of ​​no loss and moved if the price moves further in the desired direction
The need to use indicators When trading patterns, it is enough to track the patterns; it is not necessary to use indicators
Efficiency If you learn to correctly identify and use patterns, you can achieve a fairly high level of profit

Strategy 4. Counter-trend

Some traders prefer to trade in the direction opposite to the trend. The essence of this strategy is as follows: if the market price falls, you need to open a buy deal. If the movement continues, you should place another trade in the same direction. When the trend reverses, you can close positions and take profits.

Main disadvantage This strategy is that the market can move for a very long time without changing direction. The account drawdown in this case will be quite significant. This means that additional injections of funds will be required to keep it afloat.

By trading against the trend, a trader consciously takes a huge risk. In this regard, the likelihood of losing the deposit significantly increases.

Strategy 5. Trading on news

Stock trading using news is very simple. At the same time, it brings quite a significant profit. Trading this way does not require any special knowledge.

To make a profit, it is enough to monitor the news and determine its impact on the market. But it’s worth considering that truly significant news comes out quite rarely. Therefore, it is best to use other strategies in trading.

Thus, when starting to trade on the stock exchange, it is important to decide on the strategy to use. Smart combination several of these will help increase profits and significantly reduce the level of risk.


Step-by-step instructions for playing on the stock exchange for beginners from scratch

5. How to play the stock market online - a step-by-step guide for beginners and novice traders 💎

Every trader goes through certain steps when trading on the stock exchange. Below we will look at each of them in detail. Beginners should remember the need to maintain consistency 8 steps. This is the only way become a professional. Those who skip at least one step risk not earning anything on the stock exchange.

Step 1. Selecting a broker for trading on the stock exchange

Almost every day new companies offering brokerage services appear on the Internet. Therefore, today there are a huge number of brokers. In this regard, it can be difficult for a beginner to make the right choice in favor of one company. Many successful traders trade through this broker.

To decide who to start working with, it is important to study and compare the trading conditions of different companies, and also check whether they provide training opportunities for newcomers.

– one of the most reliable brokerage companies in Russia. Many are scared that the minimum entry threshold here is 30,000 rubles. But you should understand that in return not only reliability is provided, but also high-level training.

Finam is an ideal option for those who do not want to play on the stock exchange, but earn real money.

Opening Broker provides traders with a very interesting service – trading with experts. It's very easy to use.

After opening an account, it is enough to choose the optimal method of cooperation, For example, opening trades using signals provided by the broker.

Naturally, the broker does not prohibit traders from making trading decisions on their own. You can also transfer money into trust management to professionals.

The main activity of the company West Capital consists of trading shares. The broker's specialists conduct continuous market analysis. Based on the results obtained, they formulate recommendations for their clients regarding which securities can be purchased and which ones should be avoided.

West Capital obtains its information from reliable sources. Therefore, it is quite easy for a trader to achieve a high level of profit. There are a huge number of reviews on the Internet that confirm this.

By the way, the company helps you make money not only on market speculation. Some people purchase shares through a broker in order to receive dividends.

In addition to comparing the conditions provided when choosing a broker, it is important to clarify how new the services they provide are software. It is also advisable to clarify how long the company has been operating on the market, as well as what reviews traders about it.

Step 2. Register your Personal Account

When a broker for cooperation is selected, you should register on its website. Most often, the procedure does not take much time and takes place in a few minutes. In this case you will need to indicate Full name, email address and contact mobile telephone . The data must be real, as it can later be used to withdraw money.

At the end of the registration process, the broker's manager may call the client to offer free consultation. This does not happen in all companies, but it is a personal conversation that helps to establish contact between the client and the brokerage firm.

Beginners should understand that there is no need to rush into starting trading. First you will need to go through several more equally important steps.

Step 3. Download the trading terminal from the broker’s official website and install it on your computer

The trading terminal is specialized platform . It allows you to connect to the exchange and carry out transactions on it.

The terminal should be downloaded from the website of the broker with whom the trader decided to work. If you download it from the resources of other companies, you will not be able to log in, which means it will be impossible to trade.

Step 4. Trading on a DEMO account (training)

Once a broker has been selected, you can begin practice trading. For this purpose, you should open a demo account for a round amount, for example 1000 dollars.

After this, you need to trade on it in accordance with the chosen strategy. After a month you can check the result. If the score has been reached profit, we can assume that the trader is ready to trade with real money. If, in the end, the account formed lesion, it’s worth holding off on real trading. Most likely, the trader still does not have enough experience and knowledge, and it is not worth risking real money yet.

Step 5. Open a live trading account

If after trading on a demo account it becomes clear that the trader is ready to work with real money, you can open a corresponding account. To do this, just a few clicks of the mouse button on the broker’s website.

Some companies require additional passage verification , that is ID confirmation. For this purpose, you must upload a scan or high-quality photograph of your passport in the appropriate field.

Once the account is opened, you can start opening real transactions. To do this, you will need to deposit funds for it.

Step 6. Getting your first profit from the stock market game

If you follow all the rules of successful trading and adhere to the chosen strategy, trading will lead to a positive result. This means that the first profit will appear on the account.

To do this, the main thing is not to rush anywhere, and not to take too many risks. In addition, it is important for a trader to remain calm in any situation.

Step 7. Increasing the amount of trading capital

To obtain a stable positive result, you should increase the amount of funds used in trading. You can do this in two ways: do not withdraw the profit received and deposit additional funds into the account.

Profit in the amount 100 % allows you to make sure that sufficient experience has been acquired and the trading strategy has been chosen correctly.

Step 8. Making a stable profit in the market

After the initial amount in the account is doubled, the trader's goal becomes profit stability. To achieve this, it is important to pay maximum attention to trading. In addition, the emotional factor should be minimized.

Any beginner should understand that no one has ever managed to become a professional quickly. Therefore, it is important not to rush anywhere, to go through the steps thoughtfully and slowly. You can move on to the next step only after the previous one has been successfully mastered.

Each person's abilities are individual, so it is impossible to say exactly how long it will take to achieve the goal. However, with serious intentions and efforts, sooner or later a positive result will be achieved in any case.


Choosing a broker is quite difficult. Therefore, it is important to approach this issue with maximum responsibility. There are quite a lot of criteria that you should pay attention to. Here are the ones that are relevant for beginners.

1) Features of transactions - spread, leverage, lot size— are of fundamental importance for experienced traders. It is much more important for beginners to receive an education, to learn the basics of analysis and strategy construction.

Therefore, you need to choose a broker who for free provides quality educational materials.

It is also important that education caters to different levels of knowledge. The information should not be intended only for beginners or experienced users. In this case, it becomes possible to gradually increase your level of knowledge.

2) There are brokers that offer traders to trade on new platforms. For the most part, this applies to foreign companies. But you should not rely entirely on untested programs.

Most experts are inclined to believe that the best platform today is MetaTrader. It’s not for nothing that MT4 and MT5 are used by most major brokers.

3) It is also worth paying attention to the presence bonuses And shares . You should not completely and completely trust tempting offers; it is better to be on your guard. It should be remembered that no broker gives out bonuses just like that. To cash them out, you will need to make a huge number of transactions.

4) You should be extremely careful with the so-called deposit bonuses . They are issued upon depositing funds.

It should be remembered that when you receive such a bonus, the broker freezes it for some time along with the money deposited into the account. The trader will have to fulfill a certain condition in order to withdraw not only the bonus, but also the deposit made.

The newcomer finds himself in a trap, since he does not have the opportunity to receive his money for a long time.

5) When choosing a broker, you should not rely only on reviews about him. It is important to remember that they are mostly negative. Many newcomers do not take trading on the stock exchange seriously and lose their deposit very quickly. Naturally, they blame the brokerage company for this.

In addition, negative reviews are often black advertising. These are the machinations of competitors who order them in order to divert attention from other brokers and attract it to themselves.

Instead of studying reviews, it is better to analyze those available from the brokerage company licenses. It also wouldn’t hurt to study where the broker is registered and how legal its operation is.

Thus, choosing a broker - not an easy task. However, it is better to spend a little time on it than to regret the lost money in the future.

7. The best and reliable brokers for trading on the stock exchange 📌

A huge number of brokerage companies offer their services in the financial market. It can be difficult for a trader to choose the right one among them. That is why it is useful to use ratings compiled by experts, For example presented below.

Broker #1. Forex Club

Many experts advise starting trading through brokerage company ForexClub, since it has been on the market for a long time, is reliable, has positive reviews and always pays earned money to its clients.

Broker #2. Alpari

Alpari is a unique broker. It is ideal for those traders who wish transfer your knowledge to beginners. Since its inception, Alpari has invested heavily in educational programs. Experienced traders are hired to teach beginners.

Any professional can find something to their liking:

  • you can teach the basics of trading to those who decide to try trading on Forex or;
  • the basics of different types of analysis can be taught;
  • Market surveys can be compiled.

The ideal option is to teach courses on your own trading strategy.

However, becoming a teacher at Alpari is not an easy task. You will need to convince the company representative that you have the following traits:

  • excellent trading skills and history;
  • deep theoretical knowledge;
  • teaching skills;
  • desire to cooperate over a long period.

Alpari offers investors a huge choice PAMM accounts . This is a great way for a beginner to make money on the stock exchange. PAMM investments involve the transfer of funds in trust to a more experienced trader.

Broker No. 3. Alfa-Forex

The company has a number of advantages compared to other similar companies.

Among them are the following:

  • high-quality and extensive analytics, which is ideal for use in independent trading;
  • low spread level;
  • high level of customer support.

All of the above qualities allow you to effectively use Alpha Forex novice traders . The broker offers leverage on its accounts at the level 1:200 . This level is quite acceptable for trading. However, with a small deposit, it makes no sense to count on tangible profits.

Alfa Forex has a reputation as a reliable broker that you can trust. Any trader can be sure that the funds deposited into accounts with this company will not disappear anywhere.

Broker No. 4. Finam

Many people believe that a brokerage company – not the best choice for independent trading. The maximum leverage here is only 1:40. The minimum deposit is quite high (especially for a beginner) - 30,000 rubles.

However, such strict conditions are explained quite simply. Finam is one of the few brokers that has a license from the Central Bank of the Russian Federation .

The ideal way to make money with this broker, which is suitable even for a beginner, is to attract clients to this company. It is easy to understand that Finam is one of the most reliable brokers. Therefore, a referral network created on the basis of this company can generate stable income for many years.

Broker No. 5. InstaForex (InstaForex)

InstaForex – an excellent choice for those who want to lead independent trade. Beginners will love the unlimited minimum deposit. You can trade with real money, starting with any amount. Of course, if you deposit a little money, the profit will be low. But it’s quite possible to try your hand.

Another advantage of InstaForex– ability to choose leverage. For experienced traders with a very large deposit, a ratio of 1:1 is suitable, beginners can choose leverage 1:1000 .

The broker has been working on the market for more than seven years. During this time, a large number of clients have been accumulated. This makes it possible to assume that the company will maintain its leading position for many years to come.

Broker No. 6. Adamant Finance

Ideal for traders using different strategies.

There are several accounts to choose from:

  • accounts with spread (Classic) will appeal to those who trade using medium- and long-term strategies;
  • accounts with a commission replacing the spread (MarketPro or MarketPrime) are suitable for traders who use scalping. The absence of a spread allows you to trade even on very short time periods.

For a spread account with this broker, the minimum deposit is only 1 dollar. For accounts with commission – $125 for MarketPro and $250 for MarketPrime. Using the second option allows you to reduce the commission.


8. How to trade on the stock exchange and win - TOP 5 proven tips 📝

In order for trading on the stock exchange to be successful and regularly bring profit, beginners should listen to the advice of more experienced traders. Below are some of them.

Tip 1: It is important to use the correct trade size

When opening a new position, traders are required to limit their losses. For this purpose the level is used Stop Loss. As soon as the price reaches him, the deal will be closed.

In the process of trading and developing a strategy, it is necessary to ensure that the size of losses from one transaction does not exceed 2 % of deposit. In this case, after closing a losing trade, there will be enough funds left in the account to 49 transactions. If the developed strategy is effective, such a reserve is quite enough to gain profit.

Moreover, large losses of funds lead to loss of peace of mind. In an unstable emotional state, beginners often begin to make mistakes, open obviously unprofitable trades and, in the end, lose their deposit.

Tip 2. Focus on closing positions

An effective trading strategy should clearly indicate when a trader should open position, and when close. It is important to understand that not every trade is profitable. Some of them result in a loss.

Often, beginners do not limit the size of their losses in any way. They do not close losing positions, waiting for the market to reverse. Such waiting very often leads to the loss of the deposit.

You can be calmer when the deal is concluded break-even level. That is, Stop Loss is equal to or higher than the opening price of the transaction. However, even in this case, danger awaits the trader. For example, in an unstable market after the weekend there may be gaps — the difference in the closing price on Friday and opening on Monday.

Even those traders who do not use news strategies in their trading should be aware of the most important financial news. It is important to know what economic events are approaching.

This approach allows you to avoid unnecessary Stop Loss levels during the trading process, which may arise in unexpected directions of price movement. In addition, following the news will help eliminate false signals. On the eve of significant events, the market most often enters a sideways trend. During this period, it is not recommended to listen to trend signals.

Tip 4. Always analyze your results

It may happen that when closing several positions in a row, a loss was incurred. In such a situation, novice traders very often continue trading. Many of them are increasing the volume of the transaction in the hope that they will win back. Professionals do things differently. They stop and analyze the situation.

It is important to understand that good knowledge of the theory is not an indicator of the quality of trading. The measure of success is only practical result. If, as a result of trading, the account develops profit, trading lucky . Lesion also confirms that the speculator is moving in the wrong direction .

Tip 5: Trading should be based on written plans

Most professional traders advise making plans in written form. You can also practice based on written notes.

To do this, a section of the chart is randomly selected and analyzed using the trader’s strategy. The forecast is recorded in writing. The chart scrolls forward and the trader checks the accuracy of his forecasts.

Thus, experienced traders give very useful advice to beginners. It is important to listen to them and be able to use them in your work.

9. Frequently asked questions (FAQ) on stock trading 📢

At the very beginning of trading, beginners inevitably have a large number of questions. So that you do not waste time searching for answers to them, we will provide them in our publication.

Question 1. What is the minimum capital required for beginners to play on the stock exchange?

Many beginners get into Forex by opening accounts with brokers where the initial deposit is minimal. It may be only 1 dollar, some brokers even offer to try trading without having initial capital. True, such trading can hardly be called work. It's more of a regular game.

👆 Moreover, you can find brokerage companies that themselves give money (bonuses) for opening an account.

In addition to money, a novice trader is given a free terminal, the opportunity to use analytical materials, advisors, and indicators. In this case, you will not need any documents to open an account.

How is this possible? In this case, the trader is prohibited from withdrawing money from the account until real funds are deposited and a large number of transactions are completed.

However, much more often brokers do this attract self-confident newcomers which are very fast drained your deposit. They are confident that they are right, so they drain the bonus and deposit real money into the account, which is also drained. The scheme can last indefinitely.

If a trader does not have money for initial capital, he can use other offers from brokerage companies:

  1. cent accounts, in which the lot size is one hundred times smaller;
  2. high leverage, which allows the trader to use in trading amounts that exceed his capital many times.

Such offers often create the illusion that by investing even a very small amount, anyone can make a fortune on Forex. It is precisely this erroneous opinion that most often becomes the cause of major failures.

It is important to understand that trading with a minimum deposit has its advantages and disadvantages.

Among the advantages are:

  • opportunity to learn in real trading mode;
  • a beginner will not be able to lose a huge amount by making a mistake due to inexperience;
  • It is possible, without risking a lot of money, to check the quality of the terminal’s operation, how orders are executed and other important aspects for trading.

There are quite a few shortcomings that can be identified., which correspond to trading on a minimum deposit:

  • it is impossible to earn tangible profits;
  • Often a trader who uses the minimum deposit service becomes disappointed in Forex. Even with successful trading, he cannot overcome the psychological feelings of gambling and fraud.

However, not all beginners dream of working in Forex. They are not attracted to currency; their goal is to trade stocks. One of the markets where you can find minimum deposits is Forts. He is derivatives market on the Moscow Exchange . Trading here futures .

Despite the fact that to open an account with Forts you will need to present documents and pay tax on the profits received, you will not need huge sums of money to trade.

The point is that futures are highly speculative securities. To ensure turnover, it is important for a broker to have a large number of traders providing capital to the market. Therefore, the leverage offered here is often simply enormous (which is a big advantage for experienced players).

The minimum deposit on Forts is determined warranty coverage, which is necessary to purchase a contract. The cheapest futures price is about 1,000 rubles. However, when entering the market, you should understand that the amount in the account should allow you to withstand several unsuccessful transactions and pay broker commission.

However, it all depends on the broker’s conditions. The most successful of them set the minimum capital at not less 10 000 rubles. This allows you to weed out small investors and work only with large speculators.

Thus, it is not difficult to find a broker who allows you to trade on the exchange with a very small deposit. But don’t forget that the goal of most of them is to attract as many new clients and capital as possible. A trader should strive not to open a minimum deposit, but to be able to save it and increase it.

Question 2. How can a beginner learn to trade shares on the stock exchange from scratch?

You can become a successful trader only if you persistently move forward and improve your education level. Therefore, it is important that high-quality educational materials are available to beginners.

The advantage of the exchange over other ways to make money is that over the years it does not lose its relevance. Traders spend their entire lives trading, developing and refining strategies that can be used for many years.


Trader trades shares on the stock exchange

Brain Reinkensmeyer is a successful trading specialist. He compiled a rating of the best ways for beginners to learn to trade on the stock exchange. Let's take a look at it.

  1. Open an account. To do this, you should find an online broker and familiarize yourself with the conditions that he offers to clients. It is important to clarify what educational materials and analytical tools the company offers only to clients. Many brokers offer the opportunity to try your hand at trading on a demo account, operating play money.
  2. Study literature. Books are much cheaper than various tutored classes offered online. However, they contain much more useful information. You can read the most important points an unlimited number of times.
  3. Read the articles. They are an excellent source of information. There are quite a few resources on the Internet that offer articles on trading and its various areas. Finding them is not difficult - just use your usual search engine.
  4. Take help from a mentor. It is advisable to find a real person among friends and acquaintances who has high-quality knowledge of the theory of stock trading. You can always consult with a good mentor; he will help you find the necessary literature on a particular issue and explain unclear points. It is the mentor who will provide support on those days when the market becomes too unpredictable. Remember: all successful traders at the beginning of their journey used the help of a mentor.
  5. Study the experiences of the greats. This will help you find inspiration, better understand the future, and find strength for long-term development. Among the great traders are the following: Warren Buffett, Peter Lynch, Benjamin Graham, Paul Tudor Jones, Jesse Livermore. It's good to check out the work Jack Schwager "Market Wizards" And Alexandra Eldera “How to play and win on the stock market” .
  6. Continuously monitor the market. To do this, you can study the analytics offered by your broker and other resources. This allows you to critically evaluate the opinions of more experienced traders and increase your level of education. Watching specialized television channels is no less important, and do not forget to follow the news in the field of economics.
  7. Use paid subscriptions. Many novice traders find it much more useful to follow the opinions of market professionals, trying to compare them with their own. This is much easier than trying to put the newly acquired knowledge into practice. There are a huge number of resources on the Internet offering paid subscriptions.
  8. Attend seminars and classes. This option will help you come to a better understanding of the market as a whole and individual types of investments. Most often, classes are based on studying individual aspects of investing and the teacher’s trading experience. Not all seminars and lessons are paid. There are also free offers that will help a novice trader understand whether he is moving in the right direction.
  9. Start trading. Don't be afraid to take the first step. You should dare and open at least one trade. If trading with real money is not possible or is simply scary, open a demo account and practice using virtual funds. It’s worth remembering that one of the most common mistakes beginners make is opening trades too big volume. Often this is the reason that beginners lose huge amounts of money or even lose their deposit completely. Correct calculation of transaction volume and risk distribution are of great importance.
  10. Sign up for the free newsletter. In this case, you will receive an overview of the most important market events by email every day. This will allow you to stay up to date with all the news.

Question 3. How and where to start trading on the Moscow Exchange?

MICEX has existed in Russia since 1992. IN 2012 year it merged with the stock exchange RTS. As a result, OJSC Moscow Exchange. Very quickly it took a leading position in our country in terms of the number of clients and trading volume. Today it is included in the ranking of the twenty largest world exchanges.

The Moscow Exchange trades a huge number of different instruments:

  • mutual funds;
  • securities;
  • options;
  • futures;
  • currencies;
  • precious metals, etc.

Exchange clients carry out their transactions through trading terminals provided to them by brokers. The exchange treats data security with particular trepidation. Therefore, all transactions must be confirmed electronic key .

You can start trading on the Moscow Exchange, including: private investor . True, they cannot do this directly. We'll have to find an intermediary - broker. (The full list is presented on the exchange website).

  1. choose a tariff for service among the options offered by the brokerage company;
  2. enter into an agreement with a broker by visiting the office or directly through the website;
  3. choose software (the most popular programs are MetaTrader And QUIK) , install them on your computer;
  4. replenish your trading account.

Note! Any beginner should remember that funds deposited on the exchange not insured. That is, responsibility for all completed transactions and losses resulting from them falls on the trader.

That is why, before you start trading with real money, you should study theoretical foundations of trading . To master the theory, you can take advantage of the courses that brokers usually offer, or take advantage of offers on the Internet.

Question 4. How to make a lot of money on the stock exchange?

Professional traders have prepared 4 tips for beginners. If you listen to them, the likelihood of success and profitability of trading will increase significantly. Let's look at them briefly.

Tip 1. Don’t immediately invest large sums in trading

Beginners often become overconfident after several successful trades. Having imagined themselves as professionals, they think that they can deceive the market. The result is often the same- loss of all invested funds.

A beginner should not invest a lot of money right away. It is best to deposit an amount into the account, the loss of which will not result in a disaster.

At first, capital of about 300 $. Before replenishing your account with a large amount, you should acquire more experience and knowledge, and try to increase your existing deposit.

Within a few days of starting trading, novice traders realize that self-control- It is not simple.

Until a beginner learns to competently control his actions and emotions, he should not use large leverage in the trading process.

If you do not listen to this advice, there is a high risk of placing a position of very large volume in an unstable psychological state, which will lead to the collapse of the deposit.

Tip 3. Before you start trading with real money, you should practice with virtual

Most brokers provide the opportunity for anyone to trade on a demo account. Using it, a beginner, without risking real money, can test in practice how emotionally prepared he is for trading. Moreover, it will help to analyze how effective the chosen trading strategy is.

At the same time, you should not be afraid of missing out on good opportunities. The market has existed for many years and is not going anywhere. At the same time, unpreparedness for trading can cause failure.

Tip 4. Eliminate the emotional component as much as possible in the trading process

Those who have never tried to trade on the stock exchange believe that they are able to remain calm in any situation. More experienced traders know how difficult it is not to lose composure, even for a professional.

That is why it is important to write down the developed strategy on paper and not deviate one step from it, even if it seems that the market offers a unique opportunity.

Following the advice of more experienced traders will help a newbie gain confidence in the trading process. Moreover, the chance will increase not only to preserve the invested funds, but also to increase the initial capital.

10. Conclusion + video on the topic 🎥

Thus, almost anyone can learn the basics of trading and start trading on the stock exchange. It is important to make every effort to achieve this and focus on achieving your goals.

We, in turn, tried to consider the basics of trading on the stock exchange and give you practical recommendations on how to start playing on the stock exchange.

If you have any questions or comments about the topic of this publication, leave them in the comments below. Good luck to you in this difficult but incredibly interesting activity - trading!!

The Moscow Exchange was formed several years ago (in 2011) on the basis of the MICEX (Moscow Interbank Currency Exchange) and RTS (Russian Trading System) that were formed in the nineties of the twentieth century.

The created holding also includes CJSC National Settlement Depository, which is also CJSC JSCB National Clearing Center.

The shareholders of the Moscow Exchange holding, among others, are such major banks as:

  • Central Bank of the Russian Federation (more than thirteen percent of shares).
  • Sberbank (about ten percent).
  • Vnesheconombank (about eight and a half percent shares).
  • EBRD (almost six percent).

The leader is A. Afanasyev, and the chairman of the board of observers is A. Kudrin.

The Moscow Exchange gained popularity relatively quickly, becoming one of the twenty largest stock markets in the world and one of the ten leading exchanges in the world for derivative financial instruments.

Moscow Exchange, foreign exchange market: trading

Various operations are performed on the exchange:

    C The stock market here consists of a market (shares, shares of investment funds, depository receipts, mortgage certificates, bonds on the T+2 principle) and a debt capital market (bonds on the T+0 principle).

    With precious metals. Calculations occur over different periods, from one day to six months. Trading is conducted in gold and silver. With the rest you can enter into futures transactions.

    With industrial financial instruments and goods of large-scale demand through the derivatives market.

    With currency. In addition to the Russian ruble, the Moscow Exchange has in its arsenal the dollar, euro, Belarusian ruble, Chinese yuan and Kazakh tenge.

Trading on the Moscow Exchange takes place on working days as scheduled. Different markets have different trading times. For the foreign exchange market, working hours are from ten to half past six; in off-system transactions mode - up to twenty-three hours and fifty minutes.

Private investors in the foreign exchange market

The foreign exchange market of the Moscow Exchange was previously available only to banks, but for some time now brokerage companies have also received permission to trade. And to obtain speculative or investment income, private investors can use the services of the Moscow Exchange. However, they will not be able to trade directly, so they come here through brokerage firms that are allowed to trade.

On the official website of the Moscow Exchange you can find a list of trading participants. Today there are about seven hundred such organizations. The vast majority of them are banks and only a small part, namely five percent, are brokerage companies. The Moscow Currency Exchange is a platform primarily organized for trading foreign currencies at the Unified Trading Session (UTS for short).

Through brokerage companies, private investors can trade currencies, securities, precious metals, options and futures.

But, as a rule, most private investors trade in the foreign exchange market.

Trading volume on the foreign exchange market

What is the trading volume of the Moscow Exchange foreign exchange market? In 2012, it amounted to one hundred and seventeen trillion rubles.

In 2013, the foreign exchange market of the Moscow Exchange grew by thirty-three percent and amounted to one hundred and fifty-six trillion rubles (compared to the previous year). Having low currency volatility, trading on the spot market decreased by almost seven percent, while swap transactions, on the contrary, increased significantly - by a little over seventy-eight percent. The factors that contributed to the growth of Russian and foreign participants were the emergence of new exchange products and the increased convenience of working in the market.

In 2014, the growth was forty-six and a half percent (compared to 2013). When the Central Bank let the ruble float freely, in December alone, the Moscow Currency Exchange recorded trading in the amount of 25.6 trillion rubles, of which ten trillion were cash transactions, and the rest were swap transactions. This is almost ten trillion rubles more compared to December of the previous year.

One of the exchange representatives explained such a large increase in investments and interest rates by the fact that market participants held a large amount of currency in rubles. That's why the interest income was so high. The rate level helped increase income during the currency crisis.

In general, income as a percentage makes up about half of all income of the Moscow Exchange. For example, on the London Stock Exchange, interest income was around five percent, and on the Warsaw Stock Exchange in 2014 it was zero.

Forex and Moscow Exchange: differences

The foreign exchange market of the Moscow Exchange and Forex have fundamental differences. Let's look at some of them.

Ninety-nine percent of Forex “kitchens” do not send orders to the interbank market. They remain within a company, often registered in an offshore zone, sometimes only positioning itself as Forex, but in fact it is not. It is with these companies that the comparison is made below.

1. Regulation

The foreign exchange market of the Moscow Exchange is regulated by acts adopted by the Central Bank of Russia, internal rules and regulations. Forex companies are often located in offshore zones, some of them are essentially fake, not included in the register at all, although they position themselves differently.

2. Regulations of applications

On the Moscow Exchange, orders submitted through a broker enter the market and become visible to everyone participating in the market. An application submitted through a Forex broker will remain within the company’s system and will not be visible on the market.

3. Transaction guarantees

It is not enough just to carry out a transaction, it is important to get money in the end. Settlements on the Moscow Exchange are carried out by National Clearing Center CJSC, while Forex brokers often provoke conflicts in order to deny profit.

4. The possibility and lack of influence of the broker on the foreign exchange price

The exchange rate on the Moscow Exchange is set jointly, with the participation of all trading participants. In Forex, you will have to negotiate with the company itself, which can easily delay the quote, or, for example, increase the spread between the ask and bid. The broker himself cannot influence this here.

5. Who is the counterparty?

The Moscow Exchange has another advantage. The dollar, ruble, euro or other currency is used in trading with the entire market, and in Forex - against the broker. Therefore, a Forex broker is directly interested in the loss of his client.

6. Cash currency

The purchased currency can be stored on the When trading with a Forex broker, this is not possible.

Profitable niches for trading: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will definitely be in demand: already known and “promoted” or innovative? Low or high price category? Domestic or imported?

To understand which product to choose for promotion, you should analyze the market situation in various segments, its development prospects, evaluate sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015, real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to Romir research, approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothing, shoes, and other non-food items of daily demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. “Portraits” of buyers

Buyer type

Signs

Behavior

"Optimizer"

Men over 45 living in large cities

Refusal from expensive brands (21%), transition to cheaper ones (31%)

"Rationalist"

High income people

They make a list of proposed purchases (29%) and always follow it

"Bargain Hunter"

Women 35-44 years old, low-income citizens, residents of small towns (100-500 thousand population)

They purchase goods mainly through promotions (19%)

"Thrifty"

Residents of small settlements, people with low incomes

They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Fig. 1).

*Data is presented excluding online orders of prepared food, tickets, digital goods, and wholesale purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). In the average online store, the receipt “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (increase to 160 million)

According to Data Insight statistics, buyer interest has shifted from electronics and household appliances to budget products: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sporting goods, products for animals and children's assortment.

Summary: The market situation makes us think about creating a fairly wide assortment designed for an audience interested in saving money. At the same time, the quality must be acceptable, since competition in the low and medium segments has been and remains high. The sales strategy should be focused on different categories of citizens and take into account their preferred methods of saving.

What do buyers want?

Let's look at what products are profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbes 2016).

Food products: pilaf via the Internet

Food products are classified as essential. Even in times of austerity, buyers will never exclude them from their shopping basket. This means you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store, Plov.com.

Start-up capital - 1 million rubles from their own savings - was spent on furnishing the kitchen and creating a website for accepting orders.

At first, the entrepreneur and his partners sold only pilaf, but in 2015 they expanded the range and began offering sweets, salads, manti, and baked goods: sales increased by 88%. The revenue of the online store in the period from January to April 2016 increased by 2 times compared to the same period last year.

Our immediate plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We have to be where our client is.”

At the end of 2015, I. Ismailov became the winner of the “Young Billionaire School”, held annually by Forbes, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful food. Entrepreneur Alexey Yakovlev noticed this trend and entered into an agreement with the largest manufacturer of steel and ceramic knives, Samura Cutlery. By promoting the products of this company in the middle price category, you can interest amateur cooks in them. The idea has justified itself: today the Samura franchise (TOP 5 in the Forbes rating of 2016) operates 250 points of sale (23 opened in 2015).

The initial investment is 250,000 rubles: it involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% markup).

Good vision at a price

The demand for health products is consistently high. This explains the success of Icraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 Forbes rating. Currently there are 130 of its own and 350 franchise points (120 opened in 2015).

Geography of business - more than 100 cities. There are no royalties or lump sum fees. For the start-up fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Most parents consider investing in the younger generation to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's look at them in more detail.

If we talk about the offline format, the franchise for selling creative kits “Orange Elephant” is successfully promoting (TOP 15 in the Forbes rating): 10 of its own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, and decoration. Today it is one of the most recognizable and rapidly growing chains of goods for children, represented in 61 cities in Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant locations opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost anyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features that are worth paying attention to (see Table 2).

Table 2. What is profitable to trade on the Internet?

What to pay attention to

  • high demand (seasonal holidays, birthdays, memorable dates, etc.)
  • you can sell goods of your own production with a markup of up to 300%
  • high competition, including with large online platforms and retail souvenir stores
  • seasonality (high season - from May to August, peak - before the holidays)
  • the ability to order delivery of the most popular items - food and filler, which usually have a large volume, so it can be inconvenient to pick them up from the supermarket
  • a good solution for those who do not have a pet store near their home
  • products with a long shelf life, so they are ordered at a significant interval: you will have to engage in active promotion
  • during a crisis, many switch to feeding animals by-products

Hobby items (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collecting items (stamps, coins, antiques)

  • enthusiastic people are a grateful audience: they will always find funds for their hobby
  • It is not profitable to maintain an offline store on this topic, since the goods are not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)
  • Many people hesitate to purchase collectible goods via the Internet due to the risk of counterfeits
  • goods are not cheap, so demand for them during a crisis will be limited

Goods for recreation and tourism

  • More and more people are focusing on active and country holidays
  • delivery of large and bulky goods to the apartment is attractive
  • difficult to find suppliers (China does not suit everyone)
  • a lot of imports - currency risks
  • seasonal demand
  • many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer trusts him and quickly becomes a regular, recommending him to his friends. This must be taken into account when choosing your trading niche.